Rajiv Raghunath
RailTel to roll out pan-India RDN project covering 2,184 railway stations
By Rajiv Raghunath - February 10, 2020
The project will be awarded to concessionaires for a period of 10 years, extendable by another 5 years
Elusive young audiences like, want, trust, respond to live broadcast content on DOOH: Ocean study
By Rajiv Raghunath - January 30, 2020
18 to 34-year-olds trust the authenticity of content and ads on DOOH screens more than other media channels
Seedooh creates new roles to drive global biz expansion
By Rajiv Raghunath - December 12, 2019
Seedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APACSeedooh’s Director of Confidence Kenta Shimizu has been appointed SVP North America, while Joe Copley becomes MD Europe and APAC
Broadsign partners Lemma to expand programmatic DOOH offering in APAC
By Rajiv Raghunath - December 11, 2019
The integration is part of Broadsign’s international growth strategy, bringing the number of demand-side platforms that Broadsign Reach supports internationally to more than 30
Broadsign, Adform streamline global programmatic omnichannel media buys
By Rajiv Raghunath - December 06, 2019
New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH
No Time To Die’ lights up Piccadilly
By Rajiv Raghunath - December 05, 2019
This is the first time a trailer for any film has been launched on the Piccadilly Lights
Ocean strengthens Scandinavian presence with AdCityMedia offer
By Rajiv Raghunath - November 22, 2019
The combination of AdCityMedia and Visual Art enhances Ocean Outdoor’s presence in Sweden, Denmark and Finland and sees Ocean enter the Norwegian OOH market through ACM’s established portfolio of assets
Moving Walls partners Nigeria’s ICL to launch location intelligence platform in the region
By Rajiv Raghunath - November 05, 2019
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution for offline media
Broadsign, AdQuick partner to facilitate hyper-targeted DOOH campaigns
By Rajiv Raghunath - October 24, 2019
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
‘Media, creative businesses need to collaborate much more’
By Rajiv Raghunath - October 21, 2019
Speed is the name of the game for DOOH, says John Osborn, CEO, OMD USA
BackLite Media to operate 200 screens at The Galleria in Abu Dhabi
By Rajiv Raghunath - October 18, 2019
BackLite Media signs 10-year partnership with Gulf Related, the developers of The Galleria Al Maryah Island, a luxury retail and dining destination in Abu Dhabi
DOOH will grow as brands opt for omni-channel marketing: Barry Frey
By Rajiv Raghunath - October 18, 2019
Also, programmatic OOH buying is gaining momentum, he says
DOOH more intimately connected with the physical world today, says futurist Steve Brown
By Rajiv Raghunath - October 17, 2019
5 technologies of the future: 5G & satellite networks; autonomous machines; IoT; AI; AR
Increase DOOH networks screens to 1mn: Sir Martin Sorrell
By Rajiv Raghunath - October 16, 2019
The competitiveness of the medium centres on how it gets ‘faster, better, cheaper’
DOOH content followed by ads 5.1x more engaging: Ocean study
By Rajiv Raghunath - September 27, 2019
Neuroscience research from Ocean Outdoor and Westfield London finds powerful interplay between broadcast content and DOOH; drives up eye dwell times and engagement