Rajiv Raghunath
Canadian M&E major Quebecor signs up Broadsign to power its DOOH networks
By Rajiv Raghunath - July 07, 2020
The partnership enables Quebecor to easily sell, manage and distribute content across its fleet of premium bus shelter screens from one centralised platform
UAE’s Elevision takes programmatic route with TPS Engage, Broadsign Reach to reinforce SME support
By Rajiv Raghunath - July 07, 2020
DOOH major’s “Support your Local Community” initiative launched in May was a big success in helping over 80 Dubai and Abu Dhabi based SMEs
WOO appoints New Commercial Arts to handle expansive global OOH campaign
By Rajiv Raghunath - July 03, 2020
The campaign will run on OOH sites donated by media owners in countries worldwide
Rail media operators handling ‘Essential Services’ approach Board for 18-month waiver of license fee, other charges
By Rajiv Raghunath - June 20, 2020
The media operators reaffirm commitment to run the AV public address systems & electronic display boards at stations, but seek Railway Board’s support for the firms to tide over the adverse business conditions
CEN Media Group embraces Ultraleap touchless solutions for DOOH cinema network
By Rajiv Raghunath - June 18, 2020
As cinemas reopen and respond to life post-COVID-19, the touchless technology will allow brands to continue to engage with consumers in a safe and responsible way
Broadsign partners creative & tech firms to dispel fears with ‘DEFEATED’ campaign
By Rajiv Raghunath - June 11, 2020
Broadsign joins hands with Creative Conscience, L&Co, Voodooh, others for the DOOH campaign
Moving Walls acquires Ahoy’s ad-tech platform to strengthen location-based advertising stack
By Rajiv Raghunath - June 02, 2020
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
Touchless gesture-based interfaces preferred by consumers: Ultraleap study
By Rajiv Raghunath - May 28, 2020
The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown
S Korea’s SpaceAdd DOOH screens to be available on TPS Engage platform
By Rajiv Raghunath - May 20, 2020
SpaceAdd clients will be able plan and run contextual creatives based on rule sets such as demographical data, weather, time of day, pollution, online analytics, sales, etc.
Talon launches #SendingLove DOOH campaign across 153 cities
By Rajiv Raghunath - May 19, 2020
The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home
Ocean Outdoor introduces touchless advertising screens
By Rajiv Raghunath - May 18, 2020
Ocean will be deploying mid-air haptics technology to DOOH, replacing touchscreen activity with displays and interfaces which are triggered by natural hand interactions
RDN at Bengaluru City Station greets passengers with Covid prevention messages
By Rajiv Raghunath - May 13, 2020
Sharma Srishti Synergy, operator of RDN in Bengaluru rail division, managed the public messaging before the first train from Bengaluru to New Delhi left the station
300 SMEs in the UK benefit from Ocean Outdoor ad fund
By Rajiv Raghunath - May 11, 2020
Value of advertising space extended to £14million
Consumer demand for non-essential, speciality goods depressed
By Rajiv Raghunath - May 11, 2020
An OMG study conducted in association with YouGuv shows that consumers are postponing purchase of non-essential goods by 6 months
Rail media owners’ federation approaches Rail Minister with charter of requests
By Rajiv Raghunath - May 11, 2020
The newly formed Federation of Advertising Agents of Indian Railways seeks waiver of license fee for 1 year, and other concessions that will help the media concessionaires to bring their business back on the rails after the Covid-19 crisis abates