The Primers: Headlining UK’s large format DOOH scale, impact

By Rajiv Raghunath - February 06, 2021

Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the best in the country for scale, impact, audience delivery and the wow factor

Netherlands OOH body Outreach joins WOO

By Rajiv Raghunath - January 18, 2021

Recruiting an important new national association member is a great way for WOO to begin 2021: Mark Flys, WOO COO

Rail Divisions tasked to decide on license fee relief & relaxation on case-by-case basis

By Rajiv Raghunath - December 28, 2020

90 days dies non period to be added to end of contract period; pre-condition of applying relief only to contact in force in ‘December 2020, and beyond’ removed

Interactive solutions augmenting user experience

By Rajiv Raghunath - December 16, 2020

Thomas Amilien, CEO & Co-Founder, Clay AIR talks about hand tracking and gesture recognition solutions that will likely have application in the advertising space

AAI enhances Covid19 relief measures to concessionaires & licensees

By Rajiv Raghunath - December 10, 2020

Releases new commercial circular on ‘Concessionaire Support Scheme’

Kinetic appoints Keith Kaplan as Global CEO

By Rajiv Raghunath - December 10, 2020

Kaplan plans to roll out his vision focused on people, offerings and innovation that include investment in the professional development of Kinetic’s teams, development of new tools and offerings

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions

By Rajiv Raghunath - November 12, 2020

Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics

Clear Channel’s Martin Corke to succeed Philippe Baudillon on WOO global board

By Rajiv Raghunath - November 06, 2020

Corke is Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead

‘If done right, audience data will deliver a major multiplier of investment to OOH media’

By Rajiv Raghunath - October 20, 2020

Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH

LMX inks deal with Singapore’s Kalms for contextual advertising on smart vending machine screens

By Rajiv Raghunath - October 19, 2020

Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content

TAPTAP Digital teams with Broadsign to extend programmatic omnichannel offering to DOOH

By Rajiv Raghunath - October 14, 2020

Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds

DPAA to unveil ‘With DOOH, You Can’ campaign at Video Everywhere Summit beginning today

By Rajiv Raghunath - October 13, 2020

‘With DOOH, You Can’ campaign emphasises DOOH’s programmatic ability to reach returning audiences with real-time messaging and flexibility

Ocean Outdoor rebrands its Nordics based retail tech subsidiary Ocean MediaTech

By Rajiv Raghunath - October 13, 2020

Ocean MediaTech combines AsCityMedia’s expertise with Ocean Outdoor’s media sales experience to provide scalable location based digital communications solutions