Rajiv Raghunath
Women with deadly cancer organise Piccadilly Lights, Times Square billboard campaign to raise awareness
By Rajiv Raghunath - May 06, 2021
The Piccadilly Lights activation features a 10 minute domination of the screen; in New York Times Square, the ad will appear on rotation for 24 hours.
Diageo Global Media Director - Marketing Isabel Massey, Clear Channel France Presidente Boutaina Araki to address WOO European Forum on May 18
By Rajiv Raghunath - May 06, 2021
Diversity, sustainability, programmatic and aligning with ecommerce are massive issues for the global OOH industry: Tom Goddard
Ocean Outdoor gearing up for strong recovery after FY20 loss
By Rajiv Raghunath - May 04, 2021
“We have never stood still. We have not only protected our core businesses across all territories, but developed or won incremental assets and contracts to accelerate growth,” states Tim Bleakley, CEO, Ocean Outdoor.
Moving Walls’ LMX partners Australian online ad platform CAASie
By Rajiv Raghunath - April 28, 2021
LMX SSP ‘LMX Connect’ will be integrated with CAASie.co’s DSP to enable flexible budgets and durations to SMEs and agencies buying OOH advertising.
‘The most secret job in the world’ intrigues UK audiences
By Rajiv Raghunath - April 22, 2021
Created by Engine and following on from the success of their recent TV spots, The Royal Navy interactive outdoor campaign, planned by Ocean Outdoor, both hides and reveals its message in ‘QR code pixelation’.
Tiger Party’s GOTIGER platform simplifies buying, selling, management of DOOH media
By Rajiv Raghunath - April 21, 2021
The cloud-based signage management system combines the power of programmatic advertising with advanced interactive experiences, including face and motion detection, AR, and live streaming.
Pikasso joins Broadsign Reach to gain wider exposure to DOOH media buyers in Middle East market
By Rajiv Raghunath - April 12, 2021
Now that Pikasso’s digital inventory is available programmatically via Reach, media buyers can harness it to execute targeted DOOH and omnichannel campaigns to regional audiences, with triggers based on real-time conditions and mobile location data, states Antonio Vincenti, CEO of Pikasso.
Talon strengthens International Programmatic OOH capabilities with Hivestack
By Rajiv Raghunath - March 31, 2021
New partnership expands automated and data-driven OOH access to advertisers.
Adomni powered Uber OOH expands digital cartop advertising network to New York City
By Rajiv Raghunath - March 31, 2021
The first wave of newly digitised taxicabs is expected to begin roll out in May 2021, with an estimated 1,500 digitised taxicabs by fall.
WOO expands global footprint with 8 new members since the start of 2021
By Rajiv Raghunath - March 25, 2021
The new members are OOH media owners Red Tape Media (Pakistan), Impres (Bulgaria), BLIMP, XuniPlay and Pladway (all Italy), TDT (Uruguay), Absen (China), PCDS (UK).
Moving Walls Group launches e-commerce platform VideOOH.Deals
By Rajiv Raghunath - March 15, 2021
The platform, powered by Location Media Xchange (LMX), simplifies the media buying experience, especially for small and medium advertisers
OOH Capital pioneers specialist OOH advisory & consultancy services
By Rajiv Raghunath - March 12, 2021
The advisory company will guide OOH businesses, cities, real estate owners and technology suppliers across global markets on the best ways to navigate the rapidly changing OOH landscape
COP26: Ocean Outdoor opens sealed bid auction for advertisers in Glasgow on the frontline of climate change
By Rajiv Raghunath - February 22, 2021
Ocean has created three networked opportunities in Scotland, providing cover across Ocean’s premium assets in Glasgow and Edinburgh via 45 screens located on the key arterials and in city centre locations where COP26 will unfold
Experiential marketing agency 3CS establishes home base in San Diego
By Rajiv Raghunath - February 19, 2021
3CS has an impressive client roster including Netflix, Lincoln and Google
NASA Perseverance landing on Mars live-streamed on Piccadilly Lights
By Rajiv Raghunath - February 19, 2021
The broadcast was a collaboration between NASA, Landsec and Ocean Outdoor