Bengaluru OOH welcomes UDD notification on New BBMP Ad Rules 2021, awaits final nod for bringing back large formats on cityscape

By Rajiv Raghunath - July 30, 2021

Higher license fee, license renewal process, occupancy certificate for media assets on buildings cited as concerns that may be addressed to make the Rules even more business-friendly.

Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore

By Rajiv Raghunath - July 29, 2021

This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.

Pakistan OOH adex share plummeting: Brainchild report

By Rajiv Raghunath - July 22, 2021

OOH share of adex declined by 54% in 2020 compared with 2019.

WOO onboards 6 new members, expands global reach further

By Rajiv Raghunath - July 19, 2021

New members are Emerge Advertising in south Wales, ehf in Iceland, Moving Ads in Malta, Shanghai airport’s JCD Momentum and AMG, PT Alternative Media in Indonesia

Swiftmile engages Broadsign to power global programmatic micromobility ad network

By Rajiv Raghunath - July 16, 2021

Media buyers looking to reach audiences on-the-go can access Swiftmile’s signage inventory via more than 30 omni-channel and OOH specialty DSPs integrated with Broadsign’s programmatic SSP for OOH - Broadsign Reach.

SILVERCAST to cast 1st 3D Digital Media Art WHALE at Times Square

By Rajiv Raghunath - July 16, 2021

SILVERCAST will be showcasing the WHALE exhibit in Times Square from July 16 through July 26, 2021

imageHOLDERS launch touchless kiosk powered by Ultraleap technology

By Rajiv Raghunath - July 16, 2021

This non-touch approach reduces the risk of spreading germs and bacteria build up at a self-service kiosk

Vistar Media secures $30mn Series B Investment from Lamar

By Rajiv Raghunath - July 13, 2021

Investment to fuel international expansion and product development across DSP, SSP and SaaS business lines.

Malaysia’s ad tech firm Rodeo planning to drive into India, Australia markets

By Rajiv Raghunath - July 13, 2021

Valens Subramaniam, Founder & CEO of Rodeo, an ad tech offering static and digital advertising solutions on cars, motorcycles, buses & lorries, talks about the firm’s business approach in an interview with Rajiv Raghunath

IOAA Board elects Noomi Mehta as Chairman, Pramod Bhandula as Vice Chairman

By Rajiv Raghunath - July 09, 2021

In the AGM, the Board also elected C D V Subba Rao as Secretary, and Roxanne Ichhaporia as Treasurer

Netherlands-based DooH Solutions & Services in pact with Sightcorp for data-driven DOOH

By Rajiv Raghunath - June 25, 2021

By joining forces with Sightcorp, we are well equipped to bring unity to data measurement and reporting which can be adopted by both publishers and media buyers, says Ed van Uffelen, DooH Solutions & Services.

Ultraleap, SimplyNUC launch TouchFree bundle for touchless interaction

By Rajiv Raghunath - June 16, 2021

The TouchFree Bundle is a plug and play solution allowing consumers to interact using gesture control.

Equal treatment is a fair demand, call out Bengaluru outdoor media owners reeling under the ban

By Rajiv Raghunath - June 08, 2021

If hoardings could be permitted atop public conveniences, then why there is a restraint on 1,800 legal hoardings, ask media owners who are speaking in one voice to ‘Save Outdoor Advertising Industry Bangalore’

PM Modi’s assertive steps to centralise & accelerate vaccination programme augurs well for business recovery

By Rajiv Raghunath - June 07, 2021

Prime Minister’s fervent appeal for support to build awareness of the efficacy of vaccination may be an engagement opportunity for Indian OOH.

Telenor Pakistan appoints Starcom for new data & services partnership

By Rajiv Raghunath - June 07, 2021

Our goal is to stay ahead of the industry and offer our clients media solutions that drive actional business outcomes: Farhan Khan, CEO, Starcom Pakistan.