Rajiv Raghunath
Broadsign, Sightcorp team up to deliver data-driven audience reporting solution for DOOH campaigns
By Rajiv Raghunath - September 09, 2021
Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control CMS and Broadsign Reach SSP.
Global OOH to grow at 6.5% in 2021 to $55.03bn, powered by surging DOOH: PQ Media research
By Rajiv Raghunath - September 09, 2021
Global OOH ad revenues are expected to grow 9.0% in 2021 and consumer time spent with OOH media is projected to rise 1.6% this year, fuelled by a 6.3% surge in average weekly consumer exposure to DOOH media.
Programmatic DV360-enabled campaign debuts in the Philippines
By Rajiv Raghunath - September 09, 2021
Moving Walls integrated the campaign through Google DV360 supported by PMX Precision PH, and automated the planning and buying of OOH on four iconic screens in Metro Manila.
‘Kerala OOH waiting expectantly for business to return to normality’
By Rajiv Raghunath - September 02, 2021
K Vijaykumar, MD of Aiswaria OOH cites that volume of traffic and people movements in cities and towns are approaching pre-pandemic levels.
Chitra (OOH) Gujarat wins sole ad rights on 773 AMTS bus shelters
By Rajiv Raghunath - September 01, 2021
The ad rights have been awarded for 4 years
Air passenger traffic on a higher plane
By Rajiv Raghunath - August 31, 2021
Domestic air traffic doing the heavy lifting, while international air traffic growth remains negligible.
UK’s Ocean Outdoor wins £30 million DOOH contract from Canary Wharf London Group
By Rajiv Raghunath - August 23, 2021
This new contract is an important win which reaffirms Ocean’s partnership with a renowned global destination and our ability to offer clients a seamless, premium network right across London: Ocean CEO Tim Bleakley.
Wrap2Earn revs up the growth engine with technology accelerator
By Rajiv Raghunath - August 19, 2021
Elmer Dsilva, Founder & CEO of Wrap2Earn talks about the company’s business approach in the cab branding space.
Clear Channel Singapore’s OutSmart Pro enters programmatic omnichannel sphere
By Rajiv Raghunath - August 12, 2021
OutSmart Pro programmatic buys are powered by both the Hivestack SSP and the Vistar Media SSP, thus driving demand for Clear Channel Singapore from digital buyers using multiple DSPs including Hivestack, Amobee, MediaMath, The Trade Desk, Vistar Media, Verizon Media.
GroupM Singapore ties up with pDOOH adtech major Hivestack
By Rajiv Raghunath - August 11, 2021
The deal will allow clients of GroupM agencies (Mindshare, MediaCom, Wavemaker, Essence and m/SIX) and their outcome media specialist, Xaxis to programmatically activate digital OOH inventory in Singapore.
Singapore’s Stellar Ace moves into HDB heartlands
By Rajiv Raghunath - August 11, 2021
Our momentum in media asset acquisition and innovative engagements with digital capabilities reaffirms us as the largest OOH omnichannel media company in Singapore: Jeslyn Tan, Managing Director of Stellar Ace.
Dubai’s RTA grants Sobha Realty naming rights of Dubai Marina Metro Station
By Rajiv Raghunath - August 10, 2021
Sobha Realty Metro Station is a bustling hub on the seamless multi-rail transit network that has for over a decade served countless commuters, says PNC Menon, Chairman of Sobha Realty.
Ocean Outdoor unveiling DeepScreen 3D DOOH templates
By Rajiv Raghunath - August 09, 2021
Ocean’s proprietary DeepScreen™ 3D templates can be used to create breath-taking windows into other worlds, extend existing architecture, or make impossible objects appear to float in the air, coming out of the screen and towards the viewer.
Ichiro Jinnai joins Hivestack as President, Japan
By Rajiv Raghunath - August 04, 2021
Ichiro Jinnai was earlier CEO of LIVE BOARD, a joint venture between NTT DOCOMO and Dentsu that has programmatically-enabled DOOH screens in Japan.
Bengaluru OOH Association takes strong stance to ensure strictest self-regulation, reposes unalloyed faith in New Ad Rules
By Rajiv Raghunath - August 02, 2021
The new Bruhat Bengaluru Mahanagara Palike Advertisement Rules, 2021 call for authorised outdoor media falling within the jurisdiction of BBMP to be listed on the urban local body’s website; the Outdoor Advertising Association of Bangalore also plans to feature that list on its own website.