Rajiv Raghunath
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
Ultraleap touchless interactive ad kiosks on CEN networks to engage US moviegoers returning to theatres
By Rajiv Raghunath - October 13, 2021
The kiosks will run standard display advertising and touchless interactive content harmoniously
Broadsign, DOOHX launch pDOOH advertising certification programme
By Rajiv Raghunath - October 07, 2021
Sponsored education initiative to drive new DOOH industry growth with comprehensive training curriculums for digital advertisers, agencies, and media owners
‘81% of advertisers will recommend DOOH in their media plans in the next 12 months’
By Rajiv Raghunath - October 07, 2021
The DPAA ‘Digital Out of Home (DOOH) Thought Leadership Study’ conducted by Advertiser Perceptions also indicates that advertisers’ knowledge of DOOH and its benefits have increased in past 18 months
Pikasso teams up with AdMobilize
By Rajiv Raghunath - October 04, 2021
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.
US-based Starlite Media onboards Quividi Audience Measurement Platforms
By Rajiv Raghunath - October 04, 2021
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
Swiftmile selects Quividi's AMP Outdoor to provide DOOH impressions, audience intelligence in Miami
By Rajiv Raghunath - September 24, 2021
Swifmile deploys light electric vehicle charging platforms for scooters, e-bikes, and e-mopeds coupled with outdoor digital displays
DPAA in-person Video Everywhere Summit on Oct 12; global broadcast of the event on Oct 14-15
By Rajiv Raghunath - September 23, 2021
Marketing and advertising leaders to talk Resilience, Reinvention, and Revitalisation at industry’s premier omnichannel event.
JCDecaux wins Sydney Trains OOH rights for 10 years
By Rajiv Raghunath - September 22, 2021
The new contract will see JCDecaux invest in the upgrade of the 1,500 strong displays across the Sydney Trains OOH network NSW wide, covering all steps of the passenger journey, from rail concourse to platform.
Broadsign teams up with Gable, SageNet, Seneca to deliver in-store marketing platform for multi-brand retailers
By Rajiv Raghunath - September 22, 2021
Custom solution enables retailers to deploy, manage, and monetize in-store digital marketing networks to enhance the shopper experience and attract omnichannel ad spend
IOAA steps up measures to reinforce transparency & accountability in Indian OOH business
By Rajiv Raghunath - September 20, 2021
Credit Control Committee to meet today; list of legal media in Mumbai & Delhi NCR to be shared with AAAI.
‘We expect a spurt in business in the coming months’
By Rajiv Raghunath - September 17, 2021
Navneet Singh Dhingra, Director, Orango Solutions is hopeful that the festive season will provide an impetus to OOH business in the Punjab markets.
Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18
By Rajiv Raghunath - September 17, 2021
Passenger services on this section will commence the same day.
LPFLEX to design, fabricate, install internal signages & graphics at 12 Nagpur Metro Rail stations
By Rajiv Raghunath - September 15, 2021
The company won the project through open e-bidding conducted by Maharashtra Metro Rail Corporation