AdQuick releases free, interactive OOH advertising toolkit

By Rajiv Raghunath - November 18, 2021

“By providing marketers with the data they need within a convenient, interactive toolkit, AdQuick hopes to make OOH more accessible,” states Matthew O'Connor, CEO, AdQuick

Interface tech major Ultraleap raises £60 million in Series D fundraise

By Rajiv Raghunath - November 18, 2021

“Our aim with this Series D raise is to accelerate the transition to the primary interface – your hands – because there are no physical controllers, buttons or touchscreens in anyone's vision of the metaverse,” says Tom Carter, CEO, Ultraleap

pDOOH platform Adomni records 1,200% revenue growth

By Rajiv Raghunath - November 17, 2021

Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought DOOH, states an Adomni release

Hivestack in partnership with China’s XinChao Media

By Rajiv Raghunath - November 16, 2021

XinChao Media will offer brands, agencies and omnichannel DSPs the opportunity to buy DOOH inventory programmatically through the Hivestack SSP

WOO onboards new members from 7 countries

By Rajiv Raghunath - November 15, 2021

The World Out of Home Organization has added new members in Argentina, Mexico, China, Japan, Saudi Arabia, the US and UK

Air passenger traffic sees 28% increase during July-Sept

By Rajiv Raghunath - November 15, 2021

Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020

Public, charity messages highlight a decade of action during the COP26 climate conference

By Rajiv Raghunath - November 12, 2021

Ocean announced its new Drops In The Ocean advertising fund which will see 2% of the company’s reported revenue given to environmental charities and non-profits each year in the form of advertising space across its UK and European portfolio.

Powering Programmatic OOH in Asia markets

By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28

‘Direct concerted efforts to build & promote OOH audience metrics’

By Rajiv Raghunath - November 08, 2021

Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)

Quote from Queen Elizabeth’s speech to COP26 delegates illuminates the Piccadilly Lights

By Rajiv Raghunath - November 03, 2021

The message appeared on the iconic London screen in full domination for 30 minutes

Media ownership consolidation, audience metrics key to Asia OOH growth, says dentsu APAC CEO and India Chairman Ashish Bhasin

By Rajiv Raghunath - October 29, 2021

The medium has not played to its fullest potential, said Bhasin in conversation with WOO President Tom Goddard in the opening session of the virtual Asia Forum held on October 28

Ultraleap launches its fifth-generation hand tracking platform Gemini

By Rajiv Raghunath - October 28, 2021

New software will power touchless interactive kiosks

Bright Outdoor casts ‘Sooryavanshi’ on OOH canvas

By Rajiv Raghunath - October 26, 2021

The campaign urges cine-goers to bring family back to the cinemas

Back on the rails

By Rajiv Raghunath - October 25, 2021

Restoration of regular train operations, railway station modernisation, introduction of high-speed, ultra-modern trains, and promotion of retail and entertainment centres at stations will all contribute to a makeover of audiences at railway networks

Top brands check in at Bengaluru airport as passenger traffic builds up

By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport