Rajiv Raghunath
Hong Kong’s healthcare DOOH network Alfaxmedia in tie-up with Hivestack
By Rajiv Raghunath - January 17, 2022
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack DSP and SSP platforms
Ultraleap launches next-gen camera to complete the transition from touch to gesture
By Rajiv Raghunath - January 14, 2022
“Using our knowledge of the market and our experience with partners, we’ve created an OOH-specific camera which makes the adoption and integration of touchless technology easy,” says Saurabh Gupta, Product Director for OOH, Ultraleap
In-location experience management platform Raydiant acquires Sightcorp
By Rajiv Raghunath - January 14, 2022
With the power of Sightcorp’s analytics software, Raydiant’s experience management platform will provide anonymous in-store screen engagement analytics on dwell times, viewers, impressions, and more to help brands increase sales and deliver optimised content while maintaining consumer privacy
AMI Entertainment CEO Michael Maas joins Broadsign’s Board of Directors
By Rajiv Raghunath - January 12, 2022
Michael Maas brings a wealth of knowledge to Broadsign, with experience spanning advanced computing, M&A, marketing and communications, and OOH advertising via AMI’s global network of OOH inventory spanning 30,000 locations
Pikasso Morocco unveils the ‘Casablanca Collection’ with works of art
By Rajiv Raghunath - January 12, 2022
The Casablanca Collection is a perfect complement to our malls and retail offering, says Antonio Vincenti, Chairman & CEO of Pikasso, the leading OOH firm in North Africa, West Africa and the Levant
T-Mobile US acquires ridershare ad network Octopus Interactive
By Rajiv Raghunath - January 11, 2022
Octopus Interactive helps brands reach audiences through video ads presented on screens inside rideshare vehicles, providing marketers a new way to reach consumers
Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021
By Rajiv Raghunath - December 27, 2021
Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021
The story behind Times Square NYE Countdown
By Rajiv Raghunath - December 23, 2021
Rafale Chang, CEO of Tiger Party provides a detailed account of what it takes to manage the synchronised New Year countdown on Times Square billboards, which the company has been managing over 11 years now.
BACARDI brings Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover & Pedicab fleet
By Rajiv Raghunath - December 21, 2021
The takeover featured surprise appearances from ‘West Side Story’ actress and Puerto Rican singer Ana Isabelle, Broadway’s ‘Thoughts of a Colored Man’ star and singer-songwriter Mack Wilds, plus performances from It’s Showtime NYC and more
Bacardi to bring Latin-Caribbean warmth to Times Square with ‘Winter Summerland’ billboard takeover
By Rajiv Raghunath - December 14, 2021
The rum brand will also deploy a fleet of iconic Times Square performers, brand ambassadors and decked out pedicabs who will take to the streets to spread the summer vibes and drum up the excitement in anticipation of the billboard reveal
In-Play company Admix partners Ocean Outdoor to send brands into the metaverse
By Rajiv Raghunath - December 10, 2021
As the digital and physical worlds converge, consumers now spend similar amounts of time immersed in each, creating a new frontier for advertising
Music & media tech company Stingray in pact with Hivestack for programmatic audio OOH
By Rajiv Raghunath - November 30, 2021
The integration of Stingray's proprietary streaming media player into Hivestack's suite of supply side technology, including the Ad Server and Supply-side Platform (SSP) will allow for AOOH inventory to be available programmatically for the first time in Canada
‘Retail DOOH networks set to grow multi-fold’
By Rajiv Raghunath - November 29, 2021
Quividi CEO Laetitia Lim sees huge growth prospects for DOOH given that retail media is estimated to become a $100 billion business opportunity for retailers
Rail passenger traffic volume consistently rising
By Rajiv Raghunath - November 29, 2021
The passenger originating data for Oct 2021 stood at 344.41 million, as compared to 61.86 million in Oct 2020
RoshanSpace Brandcom’s towering ‘Bandra Focal’ smart billboard attracting top brands
By Rajiv Raghunath - November 22, 2021
The company states that the iconic media asset was developed with the vision to “accentuate the aspirational value of some of our most beloved brands and give their marquee campaigns a premium touch.”