Rajiv Raghunath
‘OOH Audience metrics a must for data-driven decision-making’
By Rajiv Raghunath - March 29, 2024
Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS
‘Sustainability is core to OOH’
By Rajiv Raghunath - March 29, 2024
Key takeaways from a session on sustainability at the WOO Africa Forum
Nigeria’s OOH Academy teams up with NYSC Lagos State Chapter to introduce corps members to OOH job opportunities
By Rajiv Raghunath - March 28, 2024
The job roles are diverse, from creative design to campaign management
Government of India’s ‘Viksit Bharat’ campaign on LED-mounted vans across 5 NER states a monumental achievement
By Rajiv Raghunath - March 27, 2024
Priya Communication steers the campaign on most challenging terrains
OOH Academy Nigeria to hold 2nd Location Intelligence Workshop in Lagos on March 28
By Rajiv Raghunath - March 27, 2024
The workshop aims to equip sales and marketing personnel with the essential data knowledge, negotiation techniques, and selling skills necessary to thrive in challenging market conditions
UB Media takes up title sponsorship of Canadian Out-of-Home Awards 2024
By Rajiv Raghunath - March 27, 2024
We are thrilled to once again play a significant role in driving innovation and progress in Canada, says Michael Minicucci, President & CEO of UB Media
NY-based KAP Media crafts spectacular building wraps
By Rajiv Raghunath - March 26, 2024
The OOH works of art promote popular entertainment shows and cultural events
Ocean Outdoor aligns Digital Creative Competition across Europe
By Rajiv Raghunath - March 26, 2024
One brand will win the inaugural Grand Prix
UK OOH icons power down for Earth Hour
By Rajiv Raghunath - March 26, 2024
The BFI IMAX, Piccadilly Lights and screens across Westfield London and Westfield Stratford City were among those that powered down to mark the Earth Hour.
Ipsos launches OOH solution to drive advertisers’ brand success
By Rajiv Raghunath - March 21, 2024
Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.
Ocean Outdoor adds Europe’s largest digital ceiling to its DOOH portfolio
By Rajiv Raghunath - March 20, 2024
The media is a vast 1,000m² digital ceiling screen which spans the three internal streets and the central courtyard. This new advertising opportunity is available to one brand a month on a solus basis.
Zitcha to launch digital retail media network across South Africa in partnership with Leroy Merlin
By Rajiv Raghunath - March 20, 2024
Zitcha will enable Leroy Merlin’s brand advertisers to connect with consumers along the path to purchase across an end-to-end digital retail media network
What automation & programmatic mean for OOH
By Rajiv Raghunath - March 20, 2024
Simon Wall, Group CEO, Tractor Media Holdings engages Mandakini Negi, Co-Founder & MD, LMX, Alexis Coulibaly, Programmatic Team Lead – EMEA, Broadsign and Francesca Vincenti, Head of Programmatic & Innovation, Pikasso in a deep discussion on how automation and programmatic are augmenting the OOH buying processes at the WOO Africa Forum
Ballyhoo Media ties up with Fire Island Ferries, expands OOH footprint
By Rajiv Raghunath - March 20, 2024
The ferries serve as a gateway to the island, boasting 1.2 million annual passengers
Industry regulation, amplification of positive contributions, data & tech focus key to sustained OOH growth
By Rajiv Raghunath - March 19, 2024
Tom Goddard, President, World Out of Home Organization (WOO) anchored a discussion on ‘Sector Growth’ with the participation of Martin Sabbagh, CEO, Middle East & Africa, JCDecaux, Dawn Rowlands, CEO, dentsu Sub-Saharan Arica, Jacques du Preez, Founder & CEO, Provantage Group, and Adrian Skelton, Managing Partner, Talon Outdoor.