Rajiv Raghunath
Raydiant raises $30mn Series B to reimagine In-Store experiences for brick and mortars
By Rajiv Raghunath - February 17, 2022
Funds will be used to innovate Raydiant's AI-powered experience management platform that empowers brick-and-mortar organizations to deliver engaging, personalized, and measurable on-screen experiences to both in-store customers and their back-of-house employees.
ROAD to Africa’s OOH growth
By Rajiv Raghunath - February 07, 2022
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
Common currency, standardisation of OOH will spur growth of highly diverse African OOH markets: Celia Collins
By Rajiv Raghunath - February 04, 2022
Celia Collins, General Manager Africa, Omnicom MediaGroup shared her perspectives on the African OOH market in conversation with Tom Goddard, President & Executive Chairman, WOO in the virtual Africa Forum organised on Feb 3
Ocean Outdoor partners with Discovery & Team GB to bring Olympic Winter Games Beijing 2022 action to DOOH screens
By Rajiv Raghunath - February 03, 2022
World class action from the 26 venues hosting the Beijing Olympics, which begins on February 4 and lasts for 17 days, will be shown in 20 second packages throughout each day
Australia’s OOH industry records 24% net revenue growth in 2021
By Rajiv Raghunath - February 03, 2022
DOOH accounts for 58.8% of total net media revenue
Indian OOH must find representation in Govt’s urban transformation plans: Noomi Mehta
By Rajiv Raghunath - February 03, 2022
Government’s thrust on urban transformation, transit infrastructure development, would have a positive impact on OOH/DOOH media investment opportunities
Reimagining Urban India, thrust on Tier 2 & 3 city development – new vistas for OOH
By Rajiv Raghunath - February 02, 2022
Finance Minister Nirmala Sitharaman has underscored the need to nurture the mega cities and their hinterlands to become current centres of economic growth
Rail infra expansion, modernisation of train services will boost railway OOH
By Rajiv Raghunath - February 02, 2022
Greater focus on tourism, long-term visionary plans needed
OMA upgrades MOVE with Neuro Impact Factor application
By Rajiv Raghunath - January 31, 2022
MOVE 1.5 will introduce an accurate measurement for digital campaigns and a qualitative metric, the Neuro Impact Factor which goes beyond attention to measure the impact it has on some people who see OOH advertising
World Out of Home Organization's 1st Africa Forum on Feb 3
By Rajiv Raghunath - January 28, 2022
The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market
Will Budget 2022-23 put more money in the hands of consumers?
By Rajiv Raghunath - January 25, 2022
Demand creation will be the panacea
Pikasso ties up with Hivestack to place premium assets on pDOOH SSP
By Rajiv Raghunath - January 25, 2022
The tie-up will enable advertisers to incorporate Pikasso’s roadside and shopping mall inventory into their DOOH campaigns across the Middle East, regions of Levant, North and West Africa, and the Caucasus
OOH Capital extends global reach with three new partners
By Rajiv Raghunath - January 19, 2022
OOH Capital advises OOH businesses, cities, real estate owners and technology suppliers on the best ways to navigate the rapidly changing OOH landscape
Rail passenger traffic scales new peak in 12-month period
By Rajiv Raghunath - January 18, 2022
Indian Railways passenger originating volume reached 376.98 million in November 2021
Hivestack launches pDOOH ops in Malaysia
By Rajiv Raghunath - January 18, 2022
Hivestack has also signed up with the largest OOH/DOOH media owners in Malaysia via the Hivestack Supply Side Platform (SSP) that include BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media