Rajiv Raghunath
WOO to reveal new audience measurement guidelines at Toronto 2022
By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
MOOH solutions firm StreetMetrics launches StreetCity
By Rajiv Raghunath - March 24, 2022
StreetMetrics partnered with Voxel Worlds, a realistic proptech design studio, to build StreetCity.
Toolstation, krow Group present awarding winning ‘The World’s Most Supportive Poster’ on Ocean’s Liverpool Media Wall
By Rajiv Raghunath - March 23, 2022
The campaign was unveiled for seven days from March 21 on Ocean’s mammoth Liverpool Media Wall which is positioned directly opposite Lime Street Station, captures the attention of construction workers as they arrive in the city for work.
Cross-media adtech platform Beatgrid onboards Brendon Cook, Matthew O’Grady
By Rajiv Raghunath - March 23, 2022
The appointments coincide with a phase of exponential growth for Beatgrid ushered by global campaigns with Google, Unilever, The Trade Desk, Vevo, Coles Supermarket, and Virgin
Air passenger volume in India expected to reach pre-pandemic level; dip in Jan an aberration
By Rajiv Raghunath - March 21, 2022
Decline in daily Covid cases, resumption of regular international services will provide the growth props
The Advertising Club brings back EMVIES
By Rajiv Raghunath - March 18, 2022
The contestants will battle it out for recognition on March 25, 2022, at Taj Lands’ End - Seaside Lawns
UK’S Ocean Outdoor set to retain ad contract for iconic BFI IMAX in London
By Rajiv Raghunath - March 15, 2022
As the incumbent, Ocean has held the rights to sell the unique outdoor advertising landmark for more than 10 years.
Full-stack crypto trading and lending platform Vauld partners with Alfa Romeo F1 Team ORLEN
By Rajiv Raghunath - March 11, 2022
Vauld branding will be displayed in a prominent position on the front wing of the team’s C42 cars, driven by Valtteri Bottas and Zhou Guanyu, as well as on other team assets.
Stockholm-based OOH tech biz DoohClick in partnership with digital mirror operator Loop’d
By Rajiv Raghunath - March 02, 2022
Loop’d manages digital mirrors in the restrooms of restaurants, bars, sports, theatre and concert venues
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
Clear Channel Europe and Broadsign scale partnership in the UK to bolster Clear Channel LaunchPAD programmatic offering
By Rajiv Raghunath - February 25, 2022
Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Vistar Media releases Version 6.0 of Demand Side Platform
By Rajiv Raghunath - February 23, 2022
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
Zest Outdoor launches solar energy generating ‘Climate Conscious OOH’ in Mumbai
By Rajiv Raghunath - February 22, 2022
Zest Outdoor has installed 17 of ‘Climate Conscious’ media assets along the Western Railway suburban line in Mumbai; another 17 will be installed in Phase 2 of the project.
Volta collaborates with Walgreens to expand reach in US
By Rajiv Raghunath - February 18, 2022
Volta targets installing 1,000 DC fast charging stalls at over 500 Walgreens throughout the US
Registration open for World Out of Home Organization in-person Global Congress in Toronto
By Rajiv Raghunath - February 17, 2022
The Congress will be held at the Sheraton Toronto Centre Hotel, 123 Queen Street West.