Rajiv Raghunath
JCDecaux South Africa Introduces 3D anamorphic advertising at Joburg’s Sandton City
By Rajiv Raghunath - April 22, 2022
Lélanie Butler, JCDecaux South Africa, 3D Anamorphic, Deep Motion Digital Screen, Sandton City, Johannesburg
US-based Neustar partners Captivate to transform DOOH with advanced audience segmentation, targeting
By Rajiv Raghunath - April 20, 2022
Brands and agencies can now more effectively leverage Neustar’s leading identity resolution and consumer data assets to improve marketing outcomes
‘Lemma independent SSP ensures transparency, accurate validation, efficient price discovery’
By Rajiv Raghunath - April 20, 2022
Gulab Patil, CEO, Lemma turns the spotlight on the programmatic platform’s USPs and growth plan
GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia
By Rajiv Raghunath - April 11, 2022
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Srishti Group bags ad display rights at key locations inside Chennai International Airport
By Rajiv Raghunath - April 08, 2022
As a strong votary of DOOH media, Srishti Group will have all its media assets in the digital format, catering mainly to the domestic air passengers who are the target audiences for most advertising brands
Broadsign appoints John Dolan as VP, Global Head of Media Sales
By Rajiv Raghunath - April 07, 2022
Dolan joins Broadsign with a comprehensive understanding of the adtech landscape spanning the demand side (DSP), data management (DMP), ad serving, dynamic creative and verification
Australia OOH industry net revenue up 25.5% in Q1 2022, OMA attributes recovery to MOVE 1.5, standard norms
By Rajiv Raghunath - April 07, 2022
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,” states OMA CEO Charmaine Moldrich
It would be business usual for OOH as MCD unifies, some short-term challenges notwithstanding
By Rajiv Raghunath - April 07, 2022
Industry leaders believe the unification will likely lead to a consistent ad policy regime across all areas that were hitherto under 3 different civic bodies
MCD to be unified to improve governance, transparency & optimum resource utilisation
By Rajiv Raghunath - April 06, 2022
Municipal Corporation of Delhi, MCD, South Delhi Municipal Corporation, SDMC, North Delhi Municipal Corporation
Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022
By Rajiv Raghunath - April 05, 2022
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.
Bengaluru airport gearing up for growing international air passenger traffic
By Rajiv Raghunath - April 01, 2022
BIAL resumes 25 international departing flights in a day; Expects to add new routes and airlines in a phased approach
Lamar CEO Sean Reilly joining WOO board; to address Toronto Global Congress
By Rajiv Raghunath - March 30, 2022
WOO President Tom Goddard says: "Sean will certainly make an impact on WOO with his vast experience and strong views on how the global OOH industry needs to develop”.
CupShup launches operations in Kolkata
By Rajiv Raghunath - March 29, 2022
We are determined to bring 7x growth in the coming financial year with new offices in Tier 2 and 3 cities: Sourav Kumar, Co-founder, CupShup
RailTel invites RFPs for RDN on Build-Operate-Maintain basis in 2 regions
By Rajiv Raghunath - March 29, 2022
The RDN projects have been placed in two clusters or regions – (i) North + East; and (ii) South + West; Pre-Bid Meeting on April 5
Regular international flights ops resume, boost for commercial activities at airports
By Rajiv Raghunath - March 28, 2022
Some 60 airlines from 40 countries to operate to/from India during the summer schedule