Swiftmile teams up with Place Exchange for programmatic options

By Rajiv Raghunath - May 23, 2022

Swiftmile deploys light electric vehicle (LEV) charging platforms for scooters, e-bikes, and e-mopeds, coupled with a DOOH network

MOOH metrics specialist StreetMetrics goes past 1 billion miles of ads

By Rajiv Raghunath - May 19, 2022

“Our goal was to answer the question, how effective are advertisements placed on vehicles,” states the company.

Laqshya Media Group launches bespoke news distribution solution NewsCoverage.in

By Rajiv Raghunath - May 18, 2022

The initiative comes from the Group’s new vertical Laqshya Public Relations

OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study

By Rajiv Raghunath - May 18, 2022

Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.

Land Rover launches immersive live streams on Ocean screens to build awareness of Mental Health Awareness Week

By Rajiv Raghunath - May 17, 2022

The screens were purposefully placed at both Westfield retail and leisure centres in London, providing passers-by with a sensory experience to help them escape the city for a few moments

oOh!media launches creative and content innovation hub POLY

By Rajiv Raghunath - May 16, 2022

POLY works with marketing and agency partners to develop and enhance campaign ideas and content solutions

RailTel announces RPF for RDN projects to be submitted by May 23

By Rajiv Raghunath - May 11, 2022

Replies to the bid queries and Corrigendum-2 uploaded on RailTel websites

Nagpur media owners waiting expectantly for favourable Court hearing on ad tax

By Rajiv Raghunath - May 09, 2022

The media owners are hopeful that the ad tax will not be applicable as GST is being applied on the business

Toronto Congress Keynote: dentsu's Jeff Greenspoon on the opportunities for OOH in the digital economy

By Rajiv Raghunath - May 04, 2022

Greenspoon will explore the key challenges that brands and media owners face in navigating increased competition, information overload and rapidly changing consumer behaviour

JCDecaux launches ‘Join the Changemakers’ brand & talent attraction campaign

By Rajiv Raghunath - May 03, 2022

The OOH company showcases diverse career opportunities for the change-makers, shape-shifters, risk-takers and rule-breakers in Australia.

HC bench rules HDMC ad tax not in conflict with GST

By Rajiv Raghunath - May 02, 2022

Court maintains the two taxes are levied for two different types of transactions

UK’s Wildstone appoint Danielle Finch as Premium Acquisitions Director

By Rajiv Raghunath - April 29, 2022

Danielle has 22 years of sales experience within the UK’s media and advertising industry; most recently she was Head of Agency Sales and Head of Landlord Relations, Ocean Outdoor

US OOH majors Lamar, Outfront, Clear Channel Worldwide to present at Toronto 2022

By Rajiv Raghunath - April 26, 2022

"We are very fortunate in securing Sean, Jeremy, Ryan from Omnicom and Scott who will give us a unique insight into the very top echelons of our industry,” states Tom Goddard, President, WOO

Rail passenger traffic volume scales 12-month high

By Rajiv Raghunath - April 25, 2022

Impetus for attracting investments in railway media & related digital infrastructure

OneScreen.ai takes big steps toward greening Madagascar in partnership with Evertreen on Earth Day

By Rajiv Raghunath - April 22, 2022

OneScreen.ai is working with Evertreen to plant 10,000 trees each year in Madagascar on behalf of its employees and customers to contribute to a greener planet