World Out of Home Organization launches Global Guidelines for OOH Audience Measurement

By Rajiv Raghunath - June 13, 2022

The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.

US-based KEVANI study examines the role of OOH placements with ad retention & perception

By Rajiv Raghunath - June 10, 2022

Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.

VIOOH hires leading digital expert Calvin Chan to drive pDOOH expansion in China

By Rajiv Raghunath - June 10, 2022

Chan is an innovative and widely respected digital industry expert in China, with nearly 20 years of experience in the digital and marketing technology industry

US-based Road Runner Media takes Little Caesars places

By Rajiv Raghunath - June 09, 2022

The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.

Ultraleap’s touchless tech available on BrightSign platform

By Rajiv Raghunath - June 09, 2022

Touchless tech now optimised to work on BrightSign’s XT1144 media player for more immersive experiences

Next WOO Congress in Lisbon on June 7-9, 2023

By Rajiv Raghunath - June 08, 2022

The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

Srishti Communications unveils action thriller Vikram on DOOH across cities

By Rajiv Raghunath - June 07, 2022

The blockbuster movie, produced by Raaj Kamal Films International with iconic actor Kamal Haasan playing the lead role, made a spectacular presence on DOOH media

Clear Channel Outdoor's rebooted bus shelters allow brands to drive consumer action, social media engagement

By Rajiv Raghunath - June 03, 2022

Showcase Shelters provide immersive, tailored advertising experiences that engage consumers at eye level with creative brand presentations and an array of engagement opportunities, including activating via QR codes and sharing images and hashtags that drive action across social platforms.

World Out of Home Organization announces 2022 Award winners

By Rajiv Raghunath - June 02, 2022

Honours leaders from Australia, Canada and Portugal and creative from UK and China

Broadsign expands pDOOH portfolio in the US & Australia

By Rajiv Raghunath - June 01, 2022

Ad tech company rebrands Campsite DOOH demand-side-platform (DSP) as Broadsign Ads, extends platform to support new regional markets

Ocean Outdoor celebrates the UK’s Beacon of Light and Hope

By Rajiv Raghunath - June 01, 2022

DOOH screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of HM The Queen

UK’s circular economy specialist Reconomy teams up with Out of Hand, MYgroup to convert printed banners into bags

By Rajiv Raghunath - May 31, 2022

Reconomy has partnered with outdoor signage, advertising and promotional materials experts Out of Hand and recycling specialists MYgroup to recycle printed banners into litter picking bags for charity Surfers Against Sewage

XI International OOH Congress to be held in Zavidovo, Russia during Sept 15-18

By Rajiv Raghunath - May 30, 2022

Russia’s leading OOH operators TMG and Vostok-Media are at the helm to organise the Congress; the last edition of International OOH Congress was held in St Petersburg in 2018.

UK-based 75Media in 10-yr deal with OOH asset provider Wildstone

By Rajiv Raghunath - May 27, 2022

The deal will help 75Media to become the largest independ-ent OOH operator in the North of England

Sukle Advertising & Design’s ‘Use Only What You Need’ campaign for Denver Water inducted into OBIE Hall of Fame

By Rajiv Raghunath - May 23, 2022

Denver Water just the second regional brand in the US to be Inducted in Hall of Fame’s 30-year history