Rajiv Raghunath
Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal
By Rajiv Raghunath - July 27, 2022
The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.
Ocean Outdoor’s annual DOOH creative competition returns with £500,000 prize fund
By Rajiv Raghunath - July 11, 2022
This year there are two award categories - one for brands and a second for charities.
Wallop Advertising to operationalise large curved DOOH screen in Mumbai shortly
By Rajiv Raghunath - July 06, 2022
The DOOH media asset has been put up at a busy traffic junction in the vicinity of the Bandra-Kulra Complex (BKC)
UK’s CO2e emissions to be displayed live for first time using satellite technology
By Rajiv Raghunath - July 01, 2022
Climate tech start-ups Doconomy and Kayrros have launched ‘The 2030 Forecast’, a first of its kind climate literacy initiative that uses outdoor digital displays to show a weekly snapshot of carbon emissions footprint from energy, industry, road transportation and domestic aviation.
Ocean Outdoor presents 1st real world & metaverse collaboration through DOOH
By Rajiv Raghunath - June 29, 2022
Digital art experience with Immersive KIND celebrates 50 Years of Pride
pDOOH platform The Neuron launches DOOH Design Studio
By Rajiv Raghunath - June 29, 2022
The DOOH Design Studio is a specialist digital billboard creative design studio
US-based Intersection expands premium pDOOH offering with Broadsign Reach integration
By Rajiv Raghunath - June 29, 2022
Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs
UK’s Ocean Outdoor brings Wimbledon to its full motion network
By Rajiv Raghunath - June 28, 2022
Director of Ocean Labs Catherine Morgan says: “By bringing SW19 to W12, visitors to Westfield London will be able to soak up the atmosphere and action of The Championships as it happens.”
JCDecaux India wins exclusive ad rights at Kempegowda International Airport Bengaluru for a further 12 years
By Rajiv Raghunath - June 24, 2022
The rights cover multiple locations that include Terminal 1, Terminal 2, Multi Model Transport Hub
JCDecaux & VIOOH launch pDOOH in Brazil
By Rajiv Raghunath - June 22, 2022
The first programmatic campaign resulting from the partnership was operated by Yahoo's Demand Side Platform (DSP) by advertiser InfinitePay
EV charging network Volta collaborates with America's largest grocer The Kroger Co.
By Rajiv Raghunath - June 22, 2022
With eye-catching, large-format digital screens strategically located steps away from the entrances of premier commercial locations, Volta stations double as an innovative media network
QMS ties up with Amplified Intelligence for OOH attention study
By Rajiv Raghunath - June 20, 2022
There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.
Australian retail media pioneer Cartology advances retail media network with Broadsign
By Rajiv Raghunath - June 15, 2022
Cartology taps OOH advertising platform to advance content management and delivery for digital displays across Woolworths retail locations.
Srishti Group, Armour Digital OOH enter strategic partnership
By Rajiv Raghunath - June 15, 2022
The collaboration is designed to drive DOOH expansion in the southern markets
Media Specialists Association of The Philippines & Moving Walls launch ‘Video Outside Playbook’ for marketers
By Rajiv Raghunath - June 14, 2022
This playbook is a step-by-step guide to building a successful video outside campaign in the real world and help marketers and advertisers learn how to leverage non-intrusive, brand-safe, and measurable advertising on physical screens.