OUTFRONT Media unveils innovative Melograno campaign in San Diego

By Rajiv Raghunath - September 30, 2022

The media sites selected for the campaign are in close proximity of the brand’s outlets

HMRTC invites e-bids for exclusive ad, station naming, train branding rights on Gurugram’s Rapid Metro network

By Rajiv Raghunath - September 30, 2022

Bids to be submitted by October 21, 2022

Retail media, omnichannel marketing high up on DPAA Global Video Everywhere Summit agenda

By Rajiv Raghunath - September 29, 2022

Reaching consumers on the path to purchase has always been important: DPAA

EV charging network operator ChargeEuropa partners Less Mess Storage to provide EV charging across Poland, Czech Republic

By Rajiv Raghunath - September 29, 2022

Both companies are known for their eco-friendly business orientation and follow the directions to limit their carbon footprint.

Stellar Ace, Revez sign MoU to explore next-gen digital interactive media

By Rajiv Raghunath - September 23, 2022

The opportunities include adoption of REVEZ’s Metaverse, Augmented Reality, Mixed Reality, Virtual Reality, and suite of cutting-edge technologies with 5G ready capabilities as part of Stellar Ace’s expansion into an omni-channel advertising ecosystem.

Competition must for OOH business to grow, assert media owners at International OOH Congress, Zavidovo

By Rajiv Raghunath - September 19, 2022

The panel of speakers said the industry’s interest would be undermined in the event of any federal legislative measures to bring about single-operator business

Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries

By Rajiv Raghunath - September 05, 2022

The DOOH film was shown on large format screens in busy retail locations in eight cities including Amsterdam, Stockholm, Copenhagen, Edinburgh, Helsinki, London, Oslo and Rotterdam.

Electrolyte mix brand Liquid I.V. goes green with Swiftmile’s ad network

By Rajiv Raghunath - September 01, 2022

“We’ve been believers in the Swiftmile Digital OOH Ad Network from day one,” says Glyn Williams, CEO of Skies Above Media.

‘We’re confident that programmatic will revolutionise OOH in Asia’

By Rajiv Raghunath - August 30, 2022

Remi Roques, General Manager - APAC, Broadsign asserts that pDOOH is making a significant contribution to the overall revenue growth of OOH. In an interview with Rajiv Raghunath, Remi points out that 70% of the transactions going through Broadsign Reach are incremental: they come from advertisers that usually buy online advertising.

Amsterdam-based EV charging solutions company Revolt offering DOOH avenues

By Rajiv Raghunath - August 22, 2022

Revolt plans to triple the size of their DOOH network—by the end of this year.

Rapid EV charging gaining ground; Altigreen, Exponent partner to make 15-minute rapid charging a reality for electric commercial vehicles

By Rajiv Raghunath - August 04, 2022

Rapid charging network of 100 e^pumps will be set up in Bengaluru in FY’23, other cities to follow

UK’s outdoor media infra owner Wildstone acquires key portfolio of OOH assets from Forrest Group in Scotland

By Rajiv Raghunath - August 04, 2022

The sites include large-format digital panels in Scotland let long term to Ocean Outdoor and a further portfolio let to Clear Channel Outdoor.

Fabian T. Cowan joins hands with NU Media Founder Nilesh V. Kadam to launch 1bb

By Rajiv Raghunath - August 04, 2022

1bb will reach out to brands and agencies alike, supporting their OOH initiatives from a creative construct; plans afoot to also focus upon talent & innovation for OOH.

Antin Infrastructure Partners acquires majority stake in outdoor media infra owner Wildstone

By Rajiv Raghunath - August 03, 2022

Wildstone has a portfolio of over 3,000 outdoor advertising assets across the UK, Ireland and The Netherlands including super-premium digital billboards located along major roads and motorways.

AMC Networks partners 3CS, Campfire to bring alive The Walking Dead at San Diego Comic-Con 2022

By Rajiv Raghunath - July 28, 2022

At the experiential event, live walkers greeted attendees from the elevated catwalk, roamed the party, and interacted with the crowds; iconic relics, set pieces and vignettes from all 11 seasons were on display.