Hivestack in tie-up with China’s Tulip Media

By Rajiv Raghunath - November 02, 2022

Through this partnership, local and global brands, agencies, and omni-channel DSPs can access the Hivestack SSP to buy 100+ outdoor mega screens in 15+ cities in China.

Displayforce.ai inks pact with Bluebell Digital to connect 2,000 DOOH screens in Sweden, Finland

By Rajiv Raghunath - October 27, 2022

The Displayforce platform connects to screens in public places, and then, in real time, analyses the audience: it can determine the gender, age, and emotions of visitors.

Brand spends on OOH will be sustained: Vinkoo Chakraborty, President, Rapport Chrome

By Rajiv Raghunath - October 21, 2022

Vinkoo Chakraborty shares her perspectives on the factors driving OOH growth in the current festive season and how this growth will be sustained in the coming months. Edited excerpts of the interview with Rajiv Raghunath.

OOH is well and truly back: Jayesh Yagnik

By Rajiv Raghunath - October 20, 2022

DOOH inventory, more sophisticated planning tools are contributing to sustained OOH growth, he says.

McDonald’s launches first 3D holographic display on Clear Channel Singapore bus shelters

By Rajiv Raghunath - October 20, 2022

The holographic visual is made possible with holographic fans that produce a 3D image seemingly floating in the air by having the spinning fan invisible to human eye, thus producing a transparent background.

Ocean Outdoor awarded DOOH contract for London’s iconic Battersea Power Station

By Rajiv Raghunath - October 19, 2022

Ocean is awarded the rights to develop and market 43 digital advertising screens, murals and experiential spaces within the power station.

‘Ad spends likely to get double digit boost as festive cheer returns’

By Rajiv Raghunath - October 19, 2022

Transit & DOOH media expansion, DOOH innovations, and the general uptick in consumer confidence will all contribute to sustained OOH growth, states Imtiyaz Vilatra, Managing Director, Posterscope India.

Saatchi & Saatchi, TMW Unlimited, St Luke’s, Dentsu Creative bag top prizes in Ocean’s annual digital creative competition

By Rajiv Raghunath - October 14, 2022

EE, Zoom By Ocado, Solgar, The Trussell Trust are among the award winners

Vector Media, Swiftmile tie up for West Palm Beach DOOH network in South Florida

By Rajiv Raghunath - October 12, 2022

The relationship was developed along with smart mobility leader Tranzito in support of the rapidly growing Tranzito-Vector mobility partnership.

93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study

By Rajiv Raghunath - October 11, 2022

The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.

Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study

By Rajiv Raghunath - October 11, 2022

Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.

Author Jay Shetty marks World Mental Health Day on Piccadilly Lights

By Rajiv Raghunath - October 11, 2022

Jay Shetty says: “I took to the streets hoping that we could provide that outlet for people by having real, open, honest, and vulnerable conversations with no judgment.”

COMMB President Amanda Dorenberg to co-moderate session on sustainability practices at United Nations event

By Rajiv Raghunath - October 04, 2022

Amanda will be joined on the UN panel by co-moderator TechCrunch senior reporter Dominic-Madori Davis, and industry experts

Australia’s TMS in tie-up with Broadsign to power retail media expansion

By Rajiv Raghunath - October 04, 2022

The Media Shop TMS is leveraging the Broadsign platform to streamline ad sales and manage and distribute content across its expanding display network, including IGNITE, a new collection of 500 screens.

Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.