Clear Channel Singapore launches into Decentraland Metaverse.

By Rajiv Raghunath - January 16, 2023

With the rise of immersive technologies like VR/AR, the metaverse is becoming one of the most exciting frontiers for brands planning to stay ahead of the curve.

WOO names OMG MENA’s Elda Choucair as Keynote speaker for WOO’s MENA Regional Forum, Dubai

By Rajiv Raghunath - January 10, 2023

Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA

Phil Hall appointed Ocean Outdoor UK CEO

By Rajiv Raghunath - January 10, 2023

Tim Bleakley says, “The streamlined Group structure supports the next leg of the Ocean voyage.”

KIA Bangalore, IGIA Delhi among Top 10 performing airports in 2022

By Rajiv Raghunath - January 05, 2023

The rankings were released by Cirium, a leading provider of aviation data to the travel, finance, aerospace and aviation industries

Times Square welcomes 2023 in spectacular ways

By Rajiv Raghunath - January 02, 2023

Tiger Party was at the forefront as the countdown clock partner for Times Square New Year’s Eve

Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

Orange Bank & Jellyfish ran 1st French pDOOH campaign on DV360

By Rajiv Raghunath - November 29, 2022

The two-week OOH campaign ran on 2,000 Clear Channel France displays in shopping centres via Broadsign OOH SSP

2023 World Out of Home Organization Global Congress set for Lisbon June 7-9

By Rajiv Raghunath - November 29, 2022

WOO President Tom Goddard says: "Lisbon 2023 is an opportunity for the industry to look forward and plot our course through a challenging future but one that is full of opportunities”

Indoor advertising set for a comeback on Bengaluru’s Namma Metro network

By Rajiv Raghunath - November 21, 2022

The non-fare revenue opportunity will help Namma Metro to bridge its overall revenue shortfall to an extent

Will Railway plan for boundary walls along tracks spur engagement of OOH ad firms for the projects?

By Rajiv Raghunath - November 21, 2022

Plans are afoot to put up boundary walls along a 1,000km track length in the next 5-6 months

JOLT unveils first of several free, fast EV charging units planned across New Zealand

By Rajiv Raghunath - November 18, 2022

The EV units, each having a DOOH screen for advertising, will give EV drivers 7kWh of fast free charging every 24 hours

Vande Bharat Express flag-off will set in motion a raft of advertising opportunities

By Rajiv Raghunath - November 14, 2022

The semi-high-speed train connecting Chennai, Bengaluru and Mysuru was inaugurated by Prime Minister Narendra Modi on November 11 at KSR railway station in Bengaluru.

How Loop Media is leveraging video-centric DOOH channels to help businesses thrive

By Rajiv Raghunath - November 11, 2022

Loop TV is helping small companies harness the power of digital signage to entertain and inform customers with video-centric DOOH content.

Indian Rail passenger traffic volume growing steadily

By Rajiv Raghunath - November 07, 2022

The volume increased by 59.21% from the level of 344.41 million in October 2021 to 548.36 million in September 2022

Priyanka and Suresh Raina’s ‘maate’ signs up Laqshya Media Group as its integrated marketing agency

By Rajiv Raghunath - November 03, 2022

Laqshya Media will be entrusted with 360-degree marketing duties, including OOH, TV, print, radio, digital, PR, and live experiences, among others.