Ocean Outdoor neuroscience study establishes the influence of DOOH in building compelling social media campaigns

By Rajiv Raghunath - March 21, 2023

New research demonstrates a step change in the evolution of DOOH

De'Longhi takes the OOH route with brand ambassador Brad Pitt to assert market leadership

By Rajiv Raghunath - March 20, 2023

The campaign has been rolled out in Singapore by Clear Channel

Pikasso to enable retargeting on mobile advertising in partnership with Hic Mobile

By Rajiv Raghunath - March 20, 2023

This will allow brands to create a measurable omnichannel brand experience

Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement

By Rajiv Raghunath - March 16, 2023

“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising

Worldcom OOH onboards Oliver Herrmann for international business development

By Rajiv Raghunath - February 22, 2023

Worldcom OOH, a leading media strategy, planning, and trading company specialising in OOH, DOOH, and programmatic, is consolidating its activities in the European market.

Plazamedia selects Alfalite’s LED panel technology for its new Extended Reality (XR) studio

By Rajiv Raghunath - February 21, 2023

A 120 sq.m. L-shaped LED wall from Alfalite, integrated with Mo-Sys solutions, is the centrepiece of Plazamedia's new state-of-the-art “briX|woRk.studio”

Former Co-CEO JCDecaux UK Philip Thomas joins OOH Capital

By Rajiv Raghunath - February 14, 2023

Philip joined JCDecaux in 2002 initially as the UK’s CFO and then became Co-CEO

India’s airport passenger traffic gaining altitude

By Rajiv Raghunath - February 13, 2023

Passenger volume increased YoY in the period Apr-Dec 2022

UK lights the darkness on Holocaust Memorial Day 2023

By Rajiv Raghunath - January 30, 2023

Rankin, Piccadilly Lights and BFI IMAX lead the commemorations

Tiger Party introduces its own digital signage player GOTIGER PRO

By Rajiv Raghunath - January 27, 2023

The state-of-the-art GOTIGER PRO player is designed to handle playback of the highest resolution media files

United DOOH Stand - Ocean and Branded Cities announce trans-Atlantic DOOH network

By Rajiv Raghunath - January 27, 2023

The United brings together four premier digital advertising screens in the top three locations across three key global cities in the United Kingdom and the United States of America.

nsign.tv to showcase interactivity & engagement of digital signage at ISE 2023

By Rajiv Raghunath - January 20, 2023

The Spanish digital signage company will conduct demos of its platform

Pikasso Italia launches the ‘Milano Collection’ with display of artist Elisabetta Benassi's work

By Rajiv Raghunath - January 20, 2023

"Art plays an essential role in our daily lives,” says Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia.

Broadsign launches its next-gen OOH platform ahead of ISE 2023

By Rajiv Raghunath - January 19, 2023

The platform offers unified user interface (UI), new flexible audience-targeting campaign tools, and expanded static access to help media owners work more efficiently and expand revenue opportunities

Ocean Outdoor reopens ad fund for environmental charities, causes working to protect the planet

By Rajiv Raghunath - January 18, 2023

Ocean Outdoor donates 2% of the Group’s annual reported revenue to environmental charities in the form of advertising value across the company’s extensive UK digital screen network.