M4G Bureau
Ferrero Rocher spreads ‘Golden Experience’ at Airports
By M4G Bureau - December 29, 2020
The Christmas special campaign was deployed at Global Outdoor, JCDecaux Airport and Clear Channel International networks
Burger King recalls 2020 grilling with a multimedia campaign
By M4G Bureau - December 28, 2020
The campaign comprises a new TVC, Print, OOH, Mall signage’s & In store promotions
Madison Media strengthens its Kolkata operations
By M4G Bureau - December 28, 2020
Vandana Ramkrishna, Vice President will oversee Kolkata office from Mumbai
Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021
By M4G Bureau - December 24, 2020
HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers
Digital printers show positive outlook, says study
By M4G Bureau - December 24, 2020
The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity
Dentsu International merges units to strengthen ‘The Story Lab’ presence in India
By M4G Bureau - December 22, 2020
Deepak Kumar, erstwhile Director C’Lab, will now lead the business in India as Country Head TSL
Clear Channel Outdoor dials in new B2B audience planning, measurement solution connecting brands with business decision-makers
By M4G Bureau - December 21, 2020
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
20% of top OOH spenders are tech, D2C cos: OAAA report
By M4G Bureau - December 21, 2020
The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter
Wavemaker India retains media duties of Perfetti Van Melle
By M4G Bureau - December 18, 2020
Additionally, the agency has been appointed by the sweets giant to handle the account in other main markets US, China, Netherlands – as well as in the UK, MENA, Belgium, Turkey and Indonesia
Philips PPDS launches new LED range with unique features
By M4G Bureau - December 18, 2020
The new Philips L-Line 7000 series, positioned as the company’s most flexible and versatile LED range to date, overcomes many traditional limitations and comes with new features such as the ‘Dynamic Power Saving’ technology, allowing for up to 20 % lower running costs
Purplle appoints Essence as integrated media agency of record in India
By M4G Bureau - December 17, 2020
Leveraging Essence’s expertise in data, analytics and measurement, as well as experience with fast-growing, technology-driven direct-to-consumer brands, to create valuable experiences for Purplle’s customers
MMA-GroupM report offers post-Covid market reckoner
By M4G Bureau - December 17, 2020
MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave
LG Electronics inaugurates Innovation Gallery in Noida
By M4G Bureau - December 17, 2020
The gallery will highlight LG's solution concepts and insights on actual deployment scenarios
Seagram's Royal Stag Launches a New Campaign With Global Icons
By M4G Bureau - December 15, 2020
The new campaign would be amplified via a 360 media plan
Mamaearth appoints Essence as integrated media agency
By M4G Bureau - December 14, 2020
The agency will be responsible for media planning and activation for brand building and awareness campaigns