Kolkata Municipal Corporation launches tender for Monopole Street Hoardings media rights

By M4G Bureau - January 25, 2021

The 161 locations within the jurisdiction of the Corporation will be tendered for construction of monopole street hoardings

AAI signs agreement with Adani Group for 3 airports

By M4G Bureau - January 25, 2021

The Adani Group will operate, manage and develop the airports for the next 50 years, in accordance with the terms and conditions specified in the Concession Agreements

TOMI launches mask detection function and reactivates pedestrians’ detection and counting feature

By M4G Bureau - January 22, 2021

In addition to the new feature, TOMI displays advising messages according to the number of people detected

ILC Group appoints Nihit Kumar as GM & Head - Marketing

By M4G Bureau - January 22, 2021

Nihit Kumar will lead the group’s marketing initiatives and strategic partnerships

Storia Foods partners with CASHurDRIVE for product sampling

By M4G Bureau - January 21, 2021

The beverage brand has tied up with CASHurDRIVE for the in-cab activity of product sampling among customers

Posterscope & MediaCo launch 100% recycled paper for the UK OOH industry

By M4G Bureau - January 20, 2021

The product offers advertisers green printing techniques to small format outdoor posters with no loss of quality

Zydus Wellness consolidates media mandate with Wavemaker India

By M4G Bureau - January 19, 2021

The agency has bagged the consolidated mandate following a multi-agency pitch

Slice awards creative duties to 82.5 Communications

By M4G Bureau - January 19, 2021

The agency's Bengaluru office will handle the business.

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

Mondelez India to launch Cadbury Dairy Milk Silk Mousse with on-ground & outdoor activation

By M4G Bureau - January 18, 2021

The new decadent bundle from Cadbury Dairy Milk Silk is being launched with a high intensity multi touch-point IMC campaign

NDMC takes stern action against illegal media

By M4G Bureau - January 18, 2021

Including self signages, the posters, banners and illegal hoardings violating OAP 2017 policy are being removed by the civic body

Philips Professional Display Solutions officially rebrands as PPDS

By M4G Bureau - January 15, 2021

This move come as part of new ‘total solutions’ strategy for enhanced support to the AV industry

Dentsu forms future-focused iProspect brand globally

By M4G Bureau - January 15, 2021

Dentsu confirmed its intent to integrate iProspect and Vizeum to create a new, future-focused, end-to-end global media agency under the iProspect banner

Bombay HC restrains Sebamed campaign, but OOH displays still up

By M4G Bureau - January 15, 2021

The Court verdict expected in the coming week

PMC restarts strict drive against illegal media

By M4G Bureau - January 14, 2021

The drive against media violating Pune Municipal Corporation’s norms started in 2018, but was halted due to shortage of manpower .