M4G Bureau
Mega LED screen promises infinite opportunities to brands
By M4G Bureau - February 04, 2021
The 39.4ft (w) X 16.4 ft (h) LED wall at Infiniti Mall in Mumbai has drawn brands like Bank of Baroda, ITC, Samsung, Netflix and Cadbury, among others, for their latest campaigns
Havas Group India partners with Conran Design
By M4G Bureau - February 04, 2021
As part of the JV, Conran Design Group opens its third global office in Mumbai with a dedicated team of 15 specialists, supported by its global teams.
Hyundai Motor India Foundation kicks off mobile public health initiative for rural India
By M4G Bureau - February 03, 2021
The initiative ‘Mobile Chikitsa’ is under their public health programme ‘Sparsh Sanjeevani’ aimed at strengthening the Government of India’s Ayushman Bharat Yojana
Wavemaker India bags media mandate for PagarBook
By M4G Bureau - February 02, 2021
The agency is mandated with the responsibility of scaling up the brand via mass outreach programs cutting across all relevant touch points including OOH
Narayana Health goes for cab branding across cities
By M4G Bureau - February 01, 2021
The health-care brand has tied up with MyHoardings for the transit media promo in multiple cities
Coral Media launches new integrated agency Coral Infinite
By M4G Bureau - February 01, 2021
Offering 360-degree media led solutions across OOH, retail, events, BTL and the digital space, the agency will be led by Nitin Rastogi as CEO
GHMC announces service centric OOH ad plans
By M4G Bureau - February 01, 2021
As per the new announcement by The Greater Hyderabad Municipal Corporation (GHMC), ads will be permitted on public utilities and advertisers will have to allot 10% of the overall space for promotions and public service announcements for 10% of the time in a year.
MediBuddy appoints Manoj Balaji as Senior Vice President & Business Head of the Corporate Business Unit
By M4G Bureau - January 29, 2021
Manoj is a senior business leader with over 14 years+ experience across healthcare, health insurance, consumer internet, IT/ITES sectors in both B2B and B2C realms
Soch Apparels appoints Salloni Arora as VP - Marketing
By M4G Bureau - January 29, 2021
Salloni will be working closely with Vinay Chatlani, M.D and CEO of the company, to steer the brand’s marketing effort towards the next phase of growth
TV9 News creates OOH scoop to promote new channel
By M4G Bureau - January 28, 2021
A month-long OOH activity has been executed across entire West Bengal
New guidelines offer some cheer for cinema advertising
By M4G Bureau - January 28, 2021
Starting February 1, 2021, cinema halls will be able to cater to higher number of audiences as part of the easing of curbs
‘Combine OOH, mobile to drive engagement, relevancy, reach’
By M4G Bureau - January 28, 2021
Moving Walls cites how the synergy has worked well for different brand campaigns
Vistar Media partners with Arrivalist’s measurement capabilities for travel sector
By M4G Bureau - January 27, 2021
Travel marketers can use Vistar’s programmatic technology to engage and stay connected with potential visitors across transit touchpoints
Ministry of Electronics and Information Technology’s Republic Day Tableau 2021 conceptualised & designed by ITW Playworx
By M4G Bureau - January 27, 2021
The 3D tableau is based on the theme of Digital India & AatmaNirbhar Bharat
PPDS appoints Christian Krela to drive growth in DACH AV market
By M4G Bureau - January 25, 2021
Krela comes with more than 20 years of industry experience, including high profile roles at Kramer, ClearOne, Milestone AV Technologies and more