M4G Bureau
Signkick and LiveDOOH merge to offer common media owner platform
By M4G Bureau - February 11, 2021
In coming together, they’ve created a powerful, modular suite of tools that put media owners in control of their DOOH networks from end-to-end
India’s macro economic indicators show uptick for OOH
By M4G Bureau - February 11, 2021
The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma
Walmart launches display self-serve platform
By M4G Bureau - February 11, 2021
Walmart acquired Thunder’s IP and technology, which will offer creative versioning, testing and optimization to help advertisers and deliver an omnichannel impact with more speed, control and convenience
SDMC launches multiple advertising tenders
By M4G Bureau - February 11, 2021
The multiple tenders allot rights on unipoles, toilet blocks, subways, parking areas and heavy footfall markets
Mega mural at Chennai station spread AIDS awareness
By M4G Bureau - February 11, 2021
We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity
Wavemaker launches AI powered multi-audience planning platform
By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences
Havas Creative India bags integrated communication mandate of flybig airlines
By M4G Bureau - February 10, 2021
The agency has designed OOH creative for the maiden campaign of the new airline
Pun and data mark Dunzo’s new campaign
By M4G Bureau - February 09, 2021
The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards
Goa Carnival soars high with IndiGo’s OOH spread
By M4G Bureau - February 09, 2021
The celebration, part of the ‘India by IndiGo’ campaign’ is being promoted across OOH media at Goa, Delhi, Mumbai, Bengaluru and Hyderabad
HP announces new Latex printer portfolio
By M4G Bureau - February 08, 2021
Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series
Mumbai OOH set for new policies
By M4G Bureau - February 08, 2021
The BMC has also announced new property development under the PPP model as part of the new policy
UK more receptive to OOH during lockdown
By M4G Bureau - February 05, 2021
Vanessa Eagle, Agency Strategy Partner, Posterscope, highlights the connection built between the audience and OOH medium in UK
Samsung’s bespoke appliances under spotlight in Seoul’s COEX K-pop Square
By M4G Bureau - February 05, 2021
In anticipation of the products’ release, Samsung has installed an exciting video campaign featuring the latest bespoke appliances
Piccadilly Lights pays tribute to Captain Sir Tom Moore
By M4G Bureau - February 04, 2021
The curved screen of 784 sqm 4K video display solution is operated by Ocean Outdoor
Xaxis launches AI-driven creative solutions to boost digital ads’ impact in India
By M4G Bureau - February 04, 2021
Xaxis Creative Studios gives brands access to data-driven digital design capabilities and real-time campaign insights for better media outcomes.