Paras Dairy hops on to in-cab product sampling activity

By M4G Bureau - March 02, 2021

The brand partnered with CashUrDrive for in-cab sampling of Paras Milkshakes across India

MediBuddy unveils new brand tagline & logo

By M4G Bureau - March 02, 2021

The new branding, focused on a gender neutral approach to health awareness, will be positioned through multimedia platforms

Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media

By M4G Bureau - March 02, 2021

Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion

ITC tempts Delhi foodies on OOH

By M4G Bureau - March 01, 2021

The brand has taken 150 bus-shelters of JCDecaux in major residential clusters of the city to connect strategically with its target groups

Dabur Amla, U.P. Police salute Pink Brigade in new campaign

By M4G Bureau - March 01, 2021

The joint campaign aims to spread awareness about the role of special police team ‘Pink Brigade’ created for the protection of women in Uttar Pradesh

Southern Railway announces new tenders for exclusive advertising rights

By M4G Bureau - February 26, 2021

The tenders are for conventional OOH formats and display publicity on BMI kiosks

Aster Labs creates cluster branding at BMTC DOOH media

By M4G Bureau - February 26, 2021

The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done

OOH to take longer turnaround time, says CRISIL report

By M4G Bureau - February 26, 2021

According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players

Cinepolis & Himalaya Drug Company join hands for safety standards

By M4G Bureau - February 25, 2021

Himalaya will be equipping Cinépolis properties across India with its sanitization products - Himalaya Pure Hands Sanitizer and Hand Wash - as a part of the partnership

Zeno Health awards creative mandate to Dentsu Impact

By M4G Bureau - February 25, 2021

The agency will kickstart the association for mainline and digital creative duties with the launch of a massive campaign for Zeno Health in Mumbai

Bustle back in Mumbai OOH

By M4G Bureau - February 25, 2021

Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city

HDFC Life greets air travelers with real time campaign

By M4G Bureau - February 24, 2021

The digital OOH campaign for HDFC Life Click 2 Wealth was unveiled at Mumbai and Delhi airports using dynamic ads in sync with flight schedules

Home is the hero in IKEA’s new campaign

By M4G Bureau - February 24, 2021

The new campaign, second in a series launched across TVC, OOH and digital, drives home the values of shared responsibilities in a home and the importance of a family growing together

Bumble opts localised OOH approach to share dating tips & tricks

By M4G Bureau - February 23, 2021

Launched in Hyderabad, the campaign is to be seen at in restaurants and pubs

Tanishq sets a positive ‘Shagun’ with new campaign

By M4G Bureau - February 23, 2021

The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.