PNB Housing Finance launches OOH campaign for home loan scheme

By M4G Bureau - March 22, 2021

The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.

Noida Metro issues two advertising tenders

By M4G Bureau - March 22, 2021

An RFP for 13 co-branding stations and a tender for audio commercial announcements have been launched by the corporation

Blue Star AC ropes in Virat Kohli for new integrated campaign

By M4G Bureau - March 19, 2021

A pan India campaign is also being rolled out on platforms such as OOH, digital, dealership collaterals and other key touch points

Birla Estates gives Worli artistic facelift with Mumbai Rising initiative

By M4G Bureau - March 19, 2021

Birla Estates will be beautifying and turning the walls of Pandurang Budhkar Marg (PB Marg) into canvases to paint 10 different stories capturing the nuances of Mumbai city tying everything back to the core theme of Mumbai Rising.

Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

By M4G Bureau - March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Tech innovation for better health: Fujifilm’s campaign msg

By M4G Bureau - March 17, 2021

The OOH campaign has been spotted in Delhi across varied formats.

Zen Digital Media launches hoarding on water

By M4G Bureau - March 17, 2021

The first such hoarding was launched along the Bandra-Worli Sea Link in Mumbai earlier this week.

Breathe easy, says Dabur in campaign to aid night shift warriors

By M4G Bureau - March 16, 2021

The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.

Ogilvy appoints Kedar Mehta as Head of Consulting for Experience Business in India

By M4G Bureau - March 15, 2021

Kedar has 18 years of experience working across HANSA Customer Equity, TCS, KPMG and Reliance Jio.

Hyundai goes all royal and OOH for ALCAZAR

By M4G Bureau - March 15, 2021

The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.

PHD Chamber urges Govt to step up spends on OOH

By M4G Bureau - March 12, 2021

Mukesh Gupta, Chairman, Media & Entertainment Committee, PHD Chamber has reached out to Prakash Javadekar, Minister of Information and Broadcasting in this regard

Mondelez India plans to promote 5Star Oreo through innovative OOH

By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

Enterr10 Television Networks elevates Shrutish Maharaj as Group CBO

By M4G Bureau - March 12, 2021

Maharaj will also be overseeing the group’s media planning & buying and will be reporting to Manish Singhal, Managing Director, Enterr10 Television Network

#TheSilentDiamonds sparkle in IGI’s Women’s Day initiative

By M4G Bureau - March 11, 2021

The International Gemological Institute (IGI) applauds the victories of women who continue to give their best to society

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy