Canon India appoints Manabu Yamazaki as new President & CEO

By M4G Bureau - April 06, 2021

Manabu Yamazaki takes over the baton from Kazutada Kobayashi, who was at the helm for 9 years leading growth in the India market.

OOH part of Mother Dairy’s media mix in ice creams campaign

By M4G Bureau - April 01, 2021

The 6 week-long new campaign will also be showcased across print, digital and outdoor mediums.

Magna US advt report predicts double digit growth for OOH in 2021

By M4G Bureau - April 01, 2021

Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.

dentsu X India wins media duties for Roca, Parryware

By M4G Bureau - March 31, 2021

As per the mandate, dentsu X will oversee media strategy, planning, and buying for the entire portfolio of both brands, Roca and Parryware.

Havas Media wins integrated mandate of Micromax

By M4G Bureau - March 31, 2021

The mandate includes traditional and digital media, as well as creative brand strategy.

Pepsico India launches integrated campaign for Mountain Dew Ice

By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

OOH to grow bigger in tier II-III, says FICCI- EY report

By M4G Bureau - March 30, 2021

The FICCI-EY report on Indian Media and Entertainment also says that DOOH will become more dominant in 2021.

Kotak Mahindra rolls out multicity OOH campaign

By M4G Bureau - March 26, 2021

The outdoor campaign has been conceptualised by Cartwheel Consultancy focusing on 6.65% p.a. – Kotak’s home loan interest rate.

Nestle UK&I to use 100% recycled paper for OOH branding

By M4G Bureau - March 25, 2021

The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.

Dentsu wins William Grant & Son’s APAC business

By M4G Bureau - March 25, 2021

As William Grant & Son’s agency partner, dentsu will drive omnichannel marketing for the company, focusing on strategic pillars of connections planning, digital acceleration and driving media effectiveness and efficiency across the APAC region.

RB becomes Reckitt in onward journey of transformation

By M4G Bureau - March 24, 2021

The new brand is designed to tell the story of the organisation’s purpose and its transformation, drawing on its rich 200-year heritage.

M&C Saatchi launches The Good Guys Guide in UK to help women feel safer on the streets

By M4G Bureau - March 24, 2021

Ocean provides high profile outdoor media spaces.

Skyrams executes SBI Home Loans campaign in Coimbatore

By M4G Bureau - March 24, 2021

The campaign was unfurled on bqs media at prominent locations on the city.

DMRC invites bids for station co-branding, other ad rights

By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

New cohort of digitally-driven innovative brands join OMIG

By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.