M4G Bureau
Rallying around women’s health & wellness
By M4G Bureau - March 12, 2024
Rainbow Children's Hospitals & BirthRight, Marathahalli, Bengaluru conducts a roadshow aimed at raising awareness about women's health and well-being.
UP Govt examining road safety norms pertaining to roadside advertising
By M4G Bureau - March 11, 2024
The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road
Bata unveils CGI OOH celebrating ‘Bata 500 Franchise Store Family in India’
By M4G Bureau - March 08, 2024
With the inauguration of the 500th Franchise store in Bengaluru, Bata India's retail footprint expands to 2,150+ stores nationwide
StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US
By M4G Bureau - March 08, 2024
Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments
Omnichannel retail media platform Zitcha expands into Europe with new UK office
By M4G Bureau - March 07, 2024
Darren Jacobs and Dan Sands arrive at Zitcha as EMEA Sales Directors
Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024
By M4G Bureau - March 07, 2024
The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period April 1, 2023 to March 31, 2024
Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission
By M4G Bureau - March 07, 2024
The agency will craft and implement comprehensive media strategies across offline and online platforms
Will the wait for hoardings comeback on Bengaluru streets end soon?
By M4G Bureau - March 06, 2024
The new ad byelaws, awaiting state government nod, is expected to pave the way for larger roadside outdoor dislays
Ocean Outdoor in partnership with UK Deaf Sport and DeaflympicsGB
By M4G Bureau - March 05, 2024
UK Deaf Sport will receive airtime across Ocean’s DOOH portfolio in the UK
Laqshya Media Group executes Ather Rizta XXXXXXL Seat teaser campaign in Mumbai & Ahmedabad
By M4G Bureau - March 05, 2024
In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55x27 feet on a 61x25-foot site.
WOO extends global reach with 13 new members
By M4G Bureau - March 04, 2024
WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”
The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities
By M4G Bureau - March 04, 2024
For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.
Laqshya Group appoints Rayomand J. Patell as Group Chief Creative Officer
By M4G Bureau - March 01, 2024
Rayomand J. Patell, a stalwart in the creative domain, brings to the table a rich tapestry of experience garnered at some of the most creatively driven agencies in the industry
Laqshya Media Group wins exclusive ad rights for Noida International Airport
By M4G Bureau - March 01, 2024
“With this partnership with Laqshya Media Group, we're embracing the opportunity to curate an engaging and immersive environment that captivates and engages traveller,” says Christoph Schnellmann, CEO, Noida International Airport
LMX Connects to DoohClick’s ad management platform to expand demand opportunities
By M4G Bureau - February 29, 2024
The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand