MHOA approaches MCGM for fee waiver, relief package

By M4G Bureau - May 10, 2021

MHOA seeks a 6-month waiver of license fee, 50% reduction in license fee for a period of 12 months, and a stimulus package.

Havas Group Indonesia names Sumit Kanungo as Group Strategy Director

By M4G Bureau - May 10, 2021

Sumit has led multi-location teams during the course of his career and managed blue-chip clients working at Starcom Mediavest Group, Crest (Platinum Advertising), Lintas Media Group, Emami Ltd., and Mediaedge: CIA (MEC) India, to name a few.

PredictiVu forms strategic advisory board with top industry names

By M4G Bureau - May 05, 2021

Distinguished leaders from Telecom, E-Com, Consumer Goods, IT & Consumer Research are part of the Advisory Board and will advise PredictiVu on market growth.

‘Automation, Transparency, Accountability: Key drivers for adoption of Outernet Metrics’

By M4G Bureau - May 05, 2021

The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location media technologies, held an online session to discuss the need of a common Outernet currency

Rural Marketing Association of India announces new leadership

By M4G Bureau - May 04, 2021

Biswabaran Chakrabarti was re-elected as the President of RMAI for the third consecutive term, as announced at the 16th Annual General Meeting of RMAI held virtually on May 1st, 2021 .

QR codes add more miles to static OOH

By M4G Bureau - May 04, 2021

5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.

Sleepwell rises to Covid challenge, donates 500 bedding units

By M4G Bureau - May 03, 2021

The leading mattress brand from Sheela Foam Ltd., has donated 500 bedding units to Sardar Patel COVID Care Centre, India’s largest Covid-19 facility,located in Delhi NCR.

MediaCom strengthens core leadership team

By M4G Bureau - May 03, 2021

The GroupM media agency has announced the appointment of Shekhar Sharma as Managing Partner and Averill Sequeira as Chief Product Officer.

Times OOH powers Amstrad-branded live weather updates on Mumbai airport DOOH screens

By M4G Bureau - May 03, 2021

The updates run on 52 screens, targeted at both inbound and outbound passengers

Traditional OOH has heft even as DOOH, PDOOH break new ground

By M4G Bureau - April 30, 2021

COMMB President Amanda Dorenberg states in an article published in Forbes that static OOH remain an incredibly powerful asset.

Twenty water vans run by Apollo Pipes at Kumbh Mela

By M4G Bureau - April 28, 2021

This CSR activity for Apollo Pipes was conceptualised and executed by Vritti Foundation, the CSR wing of leading media and marketing services firm Vritti Solutions.

TV9 Bangla goes big on OOH to promote election show

By M4G Bureau - April 23, 2021

The quarter - 2 month long campaign uses a mix of media assets including hoardings, airport static & digital screens, and LED screens to promote TV9 Bangla’s election based programme ‘Bongo Juddho’.

LIC acquires branding rights for Andheri Metro station

By M4G Bureau - April 22, 2021

The branding executed by Times OOH marks a first with LIC being the first insurance company taking station branding rights in Mumbai.

Crystal Diamond shining bright in Coimbatore

By M4G Bureau - April 20, 2021

Innovative displays amplify the brand’s ‘pure and natural’ offering.

LPFLEX takes up Title Sponsorship of OOH Expo 2022 to be held in Mumbai on Jan 21-22

By M4G Bureau - April 19, 2021

Market leading digital OOH signage solution provider LPFLEX takes up title sponsorship of the OOH Expo. The exposition will witness 70+ global participants showcasing cutting-edge technologies and solutions that will reshape the contours of Indian OOH business.