VIOOH powers JCDecaux DOOH programmatic offering in France

By M4G Bureau - June 02, 2021

In France, JCDecaux manages over 2,500 screens in all the environments where it is present: Urban digital (cities, digital window displays in local stores, premium retail) and airport digital (17 airports digitised, out of 26 airports operated in France, including Paris Charles de Gaulle and Orly)

OAAA releases OpenDirect 1.5.1 update to spec for buying & selling premium OOH via standardised automated workflow

By M4G Bureau - May 27, 2021

OpenDirect 1.5.1 will open the doorway to controlled access and improved tracking of inventory across systems.

Gold OBIE Winner in Non-Profits & Public Service

By M4G Bureau - May 27, 2021

Extra Credit Projects won the award for the ‘Ruth Bader Ginsburg Tribute’

Mondelez concludes Google Ads, Oracle Bluekai pilot campaign in Pakistan

By M4G Bureau - May 26, 2021

Communication & media agency Brainchild cites that the campaigns resulted in 15% uplift in click-through rate; the campaign was rolled out using a blend of first-party data and second-party data to find an audience with high student affinity data sets.

OAAA releases Digital Video Out of Home Buyers' Guide

By M4G Bureau - May 26, 2021

The guide covers audience segmentation, including mobile and contextual targeting; location-enhancing content; publishers; measurement and attribution, including VOOH impression measurement and proof-of-play; VOOH ad formats.

Wavemaker retains L'Oreal India media mandate

By M4G Bureau - May 25, 2021

Retaining L’Oreal in the 12th year of our association and continuing this partnership is a huge testament to our services and efforts: Ajay Gupte, CEO – South Asia, Wavemaker.

2021 OBIE Awards Virtual Show today

By M4G Bureau - May 24, 2021

The Awards show, part of the 2021 OAAA/Geopath OOH Media Conference, will be followed by knowledge sessions over 2 days on May 25-26 conducted on the virtual platform.

JCDecaux SA Supervisory Board appoints Jean-Francois Decaux as Chairman of the Executive Board; Jean-Charles Decaux as CEO

By M4G Bureau - May 21, 2021

The appointments were approved by the Supervisory Board at the company’s AGM held on May 20.

World Out of Home Organization (WOO) European Forum meeting today

By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.

Bah! That's called creativity

By M4G Bureau - May 17, 2021

Running in one of the least expected places - a sheep farm in Garston, New Zealand- the billboard carries the address www.unexpectedworks.com, which redirects to DDB’s homepage featuring the refreshed visual identity.

Abhay Tewari appointed as MD & CEO of Star Union Dai-ichi Life

By M4G Bureau - May 17, 2021

Abhay joined as Appointed Actuary of SUD LIFE in the year 2014 and held the position of Joint President and Chief Actuary until he was elevated to the role of MD & CEO.

Clear Channel OMA entries shortlisted; winners to be decided by public vote

By M4G Bureau - May 13, 2021

Winners will be announced at a Clear Channel virtual awards event on 10 June.

Outdoor Advertising Awards (OAA) Contest is back

By M4G Bureau - May 13, 2021

OAA 2021 is open for entries pertaining to OOH works executed in the period April 1, 2019 to March 31, 2020 as well as April 1, 2020 to March 31, 2021; Entries are to be submitted online by June 10, 2021; Details available on: http://www.oacasia.org/awards/

OAAA unveils standardised guidelines, best practices for optimal DOOH advertising

By M4G Bureau - May 10, 2021

The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data

Mahakumbh pilgrims get to take home their Ganga, thanks to Prince Pipes

By M4G Bureau - May 10, 2021

As part of the ‘Ab Ghar Ghar Mein Ganga’ campaign in Hardwar, the the brand distributed miniature models of the Prince Pipes water tank containing the sacred river water at special kiosks across 5 ghats.