NIVEA India appoints Ajay Simha as Marketing Director

By M4G Bureau - June 16, 2021

With over a decade long experience at NIVEA, Ajay is set to lead the marketing efforts in India.

Havas Media Group India announces key leadership appointments

By M4G Bureau - June 16, 2021

The new elevations are part of the group’s focus on investing in people and consolidating client businesses under the global Mx operating system.

OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast

By M4G Bureau - June 15, 2021

The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.

Aon brand replaces Anviti in India

By M4G Bureau - June 14, 2021

Anviti Insurance Brokers renamed Aon India Insurance Brokers.

Dipankar Sanyal of Platinum Outdoor to take additional charge of Madison Retail Paradigm

By M4G Bureau - June 14, 2021

With this change, MRP increases its capabilities and infrastructure with access to the vast talent, expertise and client base of Madison.

Unlocking Delhi unhinges OOH from growth curbs

By M4G Bureau - June 14, 2021

Increasing road traffic in the national capital will provide the impetus for OOH recovery.

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

Mumbai Police pays homage to its Covid-19 Warriors; Bright Outdoor offers key sites

By M4G Bureau - June 09, 2021

The sites on prime highways, SV Link Road, and on railway overbridges were offered by Bright Outdoor Media.

When an auto ride says it loud and clear!

By M4G Bureau - June 09, 2021

The recent social media buzz about five youngsters going on a 1700km auto ride along the Western Ghats to promote the cause of girl child education, points to the innovative and engaging ways in which the ubiquitous auto can be leveraged as an advertising media.

LPFLEX launches world’s 1st recyclable illuminated signage system

By M4G Bureau - June 09, 2021

Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment and the ecosystem.

McDonald’s India - North and East offers special deal to customers who get vaccinated

By M4G Bureau - June 08, 2021

Customers can avail the limited time offer by uploading their vaccination certificate# on McDonald’s mobile app under the ‘Got Vaccinated’ tab, along with basic details.

Airtel’s new campaign to reinforce brand popularity

By M4G Bureau - June 08, 2021

The campaign, conceived by Taproot Dentsu, highlights TRAI data, according to which, 2 in every 3 new mobile customers in India chose Airtel during September 2020 – February 2021.

Unlocking Delhi, Mumbai triggers hope of OOH revival

By M4G Bureau - June 07, 2021

OOH audiences will return as the two cities ease restrictions on people movement and congregations.

Kinetic France inks pact with Hivestack for programmatic DOOH

By M4G Bureau - June 04, 2021

Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.

Can e-com infuse new vigour into Indian OOH?

By M4G Bureau - June 03, 2021

Rapid expansion of India’s Internet and smartphone user base is fueling e-commerce & m-commerce businesses; OOH could see a surfeit of e-com & m-com brand presence as traffic returns to the streets.