Ocean Outdoor to feature Tokyo Olympics highlights across its UK portfolio

By M4G Bureau - July 20, 2021

Ocean Outdoor, Tokyo Olympics, Team GB, Westfield Square, Westfield London, Ocean Labs, Toyota, Bridgestone, Birds Eye, SEGA, Catherine Morgan, Sarah Koppens, Grace Charge.

Bright Outdoor, Kris Media Works join hands to launch media agency Brillante Mediaworks

By M4G Bureau - July 20, 2021

Brillante Mediaworks will be handling the media business of Bright Outdoor’s clients as well as seek new clients for all mediums including TV, Print, Cinema, Radio and Digital.

Top ranking media agency Brainchild Communications Pakistan announces new hires

By M4G Bureau - July 19, 2021

The new appointments coincide with the launch of BCP’s second-party data marketplace

Rajkot MC invites bids for ad displays on large format LED screens

By M4G Bureau - July 19, 2021

The LED screens are part of the city’s eye-way project.

A digital screen as thin as paper

By M4G Bureau - July 14, 2021

The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.

Ocean Digital Creative Competition 2021 opens with £500,000 prize fund

By M4G Bureau - July 14, 2021

This year there are two categories - one for brands and a second for charities.

Practically appoints Madison Media as its Media AOR

By M4G Bureau - July 13, 2021

Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience.

Punjab ad policy amended to spur revenue growth

By M4G Bureau - July 12, 2021

Contract tenures reduced, 2 tenders permitted in larger cities.

OOHMA brings Sightcorp Facial Analytics, Intuiface Content Delivery Platform to Indian DOOH

By M4G Bureau - July 08, 2021

Sightcorp to provide audience analytics intelligence for DOOH media using demographic profiling and facial analysis – both for outdoor and indoor environments.

Madison Media appointed Media AOR for brand Daawat

By M4G Bureau - July 07, 2021

Consumer Food Company LT Foods has appointed Madison Media as its Media AOR (Agency of Record) for their brand ‘Daawat’ following a multi-agency pitch.

We are determined to see OOH revenue recover to pre-pandemic levels by December 2021: OMA

By M4G Bureau - July 06, 2021

The OOH industry in Australia has announced an increase of 125% on net media revenue for the second quarter of 2021.

FairPrice Group Media ties up with Stellar Ace to offer omnichannel media in Singapore

By M4G Bureau - July 06, 2021

Advertisers can efficiently engage shoppers with relevant messages from their daily commute to shopping and dining.

Meehiir Desai joins Fullerton India as Head of Marketing

By M4G Bureau - July 05, 2021

Meehiir, who has over 16 years of extensive experience, having served in companies across different domains, will lead the Marketing and Corporate Communications functions of the organization and will be reporting to Ajay Pareek, Chief Business Officer at Fullerton India.

Back to school means back to normal: OAAA study

By M4G Bureau - July 05, 2021

The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.

Quan Media, AdQuick in strategic partnership

By M4G Bureau - July 02, 2021

The partnership between leading OOH player Quan Media Group and AdQuick, the North American leader in OOH advertising software, aims to streamline and optimize Quan’s media buying process using AdQuick’s best-in-class OOH media buying platform.