TATA Tea Premium ‘Desh Ki Chai’ celebrates rich cultural diversity of India this Independence Day

By M4G Bureau - August 13, 2021

Launches #DeshKaKulhad collection to support local art and artisans.

Chintan Soni, Kosal Malladi made VPs at Madison Digital

By M4G Bureau - August 13, 2021

Chintan Soni has an overall experience of 16 years, having joined Madison in September 2013, while Kosal Malladi comes with over 15 years of experience.

Jolene Fernandes Solanki promoted as COO at Madison Media Ultra

By M4G Bureau - August 11, 2021

Jolene Fernandes Solanki will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base.

IAB Australia releases DOOH buyer’s guide

By M4G Bureau - August 09, 2021

This guide has been designed to help provide media buyers with a thorough overview of DOOH opportunities, formats, buying methods, measurement, verification and upcoming developments: Gai Le Roy, CEO of IAB Australia.

Kumar Gaurav joins IndusInd Bank subsidiary BFIL as SVP & Head Marketing Communications

By M4G Bureau - August 04, 2021

Kumar Gaurav has 18 years of work experience in strategic brand management, market research, advertising & integrated marketing communications.

Dentsu International leader Ashish Bhasin to headline first WOO Asia Forum

By M4G Bureau - August 03, 2021

The Asia Forum will be held on a virtual platform on October 28

Brainchild Communications Pakistan in partnership with AI-enabled consumer intelligence martech Walee Technologies

By M4G Bureau - July 30, 2021

Walee Enterprise enables companies to boost their social and digital media performance and better position themselves in Pakistan’s $625 million eCommerce market.

Tata Tea celebrates ‘Kadak’ spirit of Mumbai

By M4G Bureau - July 29, 2021

Tata Tea takes revamped hyper-local ‘Desh Ki Chai’ campaign to Mumbai, rest of Maharashtra.

ColorJet Group appoints Umang Singhal as VP, India Signage Business

By M4G Bureau - July 28, 2021

Umang comes with over 22 years behind him in sales & marketing, product management, production printing, office automation, and ITeS industry segments.

Ad-tech major Hivestack in strategic partnership with The Trade Desk for pDOOH campaign rollouts

By M4G Bureau - July 27, 2021

The partnership is set to launch in key global markets that are well-connected with strong digital supply inventory and have active demand clients.

Mera Hoardings partners Indian Olympic Association to launch #CHEER4INDIA campaign

By M4G Bureau - July 26, 2021

The campaign featuring portraits of India players at the Olympics on static & DOOH media.

Madison Media acquires Digital Agency Crow’s Nest in Kolkata

By M4G Bureau - July 26, 2021

Crow’s Nest counts among its clients Bandhan Bank, Zee Bangla, Vivo West Bengal, M P Birla Group.

Traffic is back in cities, says Laqshya Media study on travel time

By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

‘This is no time to sit back, but walk that extra mile’

By M4G Bureau - July 23, 2021

The Brand Sigma (TBS) is a full service OOH communication specialist agency that offers full range of services, from planning to execution backed by strong research, data and innovation. It is currently one of the fast-growing OOH advertising firms and one of the largest buyers of outdoor advertising space in India. Madan Seeni, CEO, The Brand Sigma shares with Media4Growth, the company’s approach to meeting client needs and how to stay relevant, agile and ahead of the curve.

VIOOH powers Hong Kong DOOH street furniture

By M4G Bureau - July 23, 2021

VIOOH now covers a quarter of DOOH market in Hong Kong across street furniture