Haresh Nayak quits dentsu

By M4G Bureau - September 08, 2021

Nayak was elevated as the President in April 2020. He was also holding the additional post of Managing Director of Postercope India.

‘Vivo’ makes an animated presence at Miami International Airport

By M4G Bureau - September 07, 2021

JCDecaux rolls out the Netflix campaign using a mix of digital and static media assets.

PETA makes a strong case for adoption of stray animals

By M4G Bureau - September 07, 2021

Partners The Media Ant to run a 6-city campaign.

Dentsu Creative appoints Ajay Gahlaut as Group Chief Creative Officer

By M4G Bureau - September 06, 2021

Ajay will report into Amit Wadhwa, Chief Executive Officer (CEO), dentsu Creative India and will be responsible for accelerating dentsu India’s creative businesses under one optimised service line.

OOH is the superstar for Star Pravah’s new show promo

By M4G Bureau - September 06, 2021

Active Media Innovations partnered with Star Pravah for the launch of their new dance reality show 'Mi Honar Superstar' to create a larger-than-life sensation around the show in Maharashtra.

BMRCL invites bids for consultancy services to boost ad revenues at 5 Metro stations

By M4G Bureau - September 03, 2021

Focus on Baiyappanahalli, Indiranagar, MG Road, Kempegowda (Majestic) and Yelachenahalli Metro stations.

Havas Group India appoints Pritha Dasgupta as CMO

By M4G Bureau - September 01, 2021

Pritha will be based in Mumbai and report to Rana Barua, Group CEO, Havas Group India. In her new role, Pritha will be driving the marketing and communications function of the Group and all the network companies.

US OOH revenue up 38% in Q2 2021 vs Q2 of 2020; DOOH sees 80% growth

By M4G Bureau - August 27, 2021

Top 10 advertisers in the second quarter: Geico, McDonald's, Apple, Allstate, Anheuser-Busch, Coca-Cola, HBO, Universal Pictures, Google, and the New York City Department of Health & Mental Hygiene.

BMTC planning for more ad revenue streams

By M4G Bureau - August 26, 2021

Dr Reju M T, Managing Director, Bangalore Metropolitan Transport Corporation (BMTC) talks about non-fare revenue growth plan.

OAAA partners with IAB Tech Lab to align DOOH with OpenRTB

By M4G Bureau - August 25, 2021

OpenRTB is the industry-standard protocol for the buying and selling of ad inventory across the programmatic landscape.

QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives

By M4G Bureau - August 25, 2021

The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.

Catalina partners with AdQuick.com to provide purchase-based audience targeting & measurement capabilities to OOH buyers

By M4G Bureau - August 20, 2021

The innovative partnership provides retailers, brands & agencies with buyer-level insights and measurement metrics for a wide range of ad budgets.

Market trends point to bright future for retail media networks: Expert panel

By M4G Bureau - August 19, 2021

Market trends point to bright future for retail media networks: Expert panel.

Madison Media promotes Vandana Ramkrishna to COO, Madison Media Ace

By M4G Bureau - August 16, 2021

Vandana Ramkrishna will continue to lead the businesses of Raymond, Pidilite, Cipla Health, Weikfield, Balaji Wafers, Dhani Services in Mumbai, and those of Joy Personal Care, Bandhan Bank, MP Birla Cement in Kolkata and further strengthen Madison’s east region operations.

B’luru back on billboards map soon: Specialists say cheers!

By M4G Bureau - August 16, 2021

On July 26, 2021, the Urban Development Department notified the BBMP Advertisement Rules, 2021 for its incorporation in the Bruhat Bengaluru Mahanagara Palike Act, 2020 (Karnataka Act No. 53 Of 2020), paving the way for the return of large format OOH advertising in the city. Specialist agency heads share their perspectives on this development.