Broadsign appoints Jonny Richardson as Director, Business Development, APAC

By M4G Bureau - November 11, 2021

Richardson will help drive Broadsign’s pDOOH strategy forward, with a particular focus on the local rollout of ad buying platform Campsite

COMMB introducing place-based Audio OOH measurement methodology

By M4G Bureau - November 08, 2021

Audio OOH is a growing category as it allows marketers to reach target audiences with contextual audio content while they're out of their homes: COMMB President Amanda Dorenberg

New tech, changing consumer audio usage boosting US audio ad spend

By M4G Bureau - November 08, 2021

Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021

PlayAds brings cricket to DOOH screens

By M4G Bureau - November 02, 2021

T20 World Cup updates on screens

Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Bridgestone India rolls out disabled-friendly initiatives at Pune railway station

By M4G Bureau - October 29, 2021

The company has installed station information in Braille as well as provided scanable sign language videos on information, besides providing ramps for easy access to wheelchair bound passengers to coaches, making Pune railway station friendlier to people with visual, audio and mobility disability.

Tata Consumer Products to transition ‘Tata Cha’ business to Indian Hotels Company

By M4G Bureau - October 29, 2021

Tata Cha to be part of Qmin brand of Indian Hotels

Provocative creatives add punch to Square Yards’ campaign

By M4G Bureau - October 26, 2021

Platinum Outdoor helped the brand achieve clutter breaking impact with a guerrilla marketing approach and 500+ high impact media, including the largest outdoor media in Asia -- the 120 ft x 122 ft hoarding on the busy Bandra ROB in Mumbai.

Madison Media wins Media AOR of Obeetee

By M4G Bureau - October 22, 2021

The account will be handled by Madison Media Alpha based out of Mumbai

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA

Sidharth Rao to take direct charge of dentsu Webchutney from Jan 2022

By M4G Bureau - October 20, 2021

Gautam Reghunath, CEO, dentsu Webchutney, and PG Aditiya, CCO, will be leaving their positions early next year to set up their own venture.

Dabur Hajmola enables ‘digital darshan’ for devotees in Kolkata

By M4G Bureau - October 20, 2021

On the occasion of Durga pooja, Dabur Hajmola, in association with Mindwave Media, rolled out a unique campaign in Kolkata through portable vans that helped devotees get a ‘digital darshan’ of their favourite deity.

US placed-based media business Trooh ties up with Comscore for DOOH audience measurement

By M4G Bureau - October 20, 2021

Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh

Stellar Ace pioneers Project Campus Series, bridging young minds with local brands

By M4G Bureau - October 20, 2021

Tertiary students ideate for Singapore businesses’ integrated marketing campaigns

Spark44, MediaCom secure top prizes in Ocean Outdoor’s annual digital creative competition

By M4G Bureau - October 18, 2021

Land Rover, Pets at Home, Toolstation and Rays of Sunshine are among this year’s winners