M4G Bureau
Armour Digital OOH takes up Associate Sponsorship of India Talks Conference at Sahara Star Mumbai on Jan 18, 2022
By M4G Bureau - December 07, 2021
Anil Hirani, Managing Director of Armour Digital OOH, feels the conference comes at the right time for the OOH industry and its stake holders to leverage new opportunities and accelerate the growth momentum.
Adidas inspires young athletes in this art-inspired campaign
By M4G Bureau - December 06, 2021
The brand has teamed up with St+art India Foundation to revamp the basketball court of Mumbai’s St. Andrews High School, and created a larger-than-life canvas to deliver an impactful yet simple message: ‘We See Possibilities, When We Come Together’.
LOCAD bags sole rights to power Shankh Creations’ DOOH network in Goa
By M4G Bureau - December 06, 2021
We are excited to be playing a pivotal role in bringing about this change in Goa, says Rishabh S Mehta, Founder & CEO, LOCAD
Commuting for a good cause
By M4G Bureau - December 03, 2021
As part of the on-going publicity efforts to encourage commuters to use contactless bank cards for public transport fare payment, Mastercard, Stellar Lifestyle Pte Ltd’s media and digital arm Stellar Ace have signed up as partners of the Unleash the Gates campaign with Transit Link Pte Ltd (TransitLink)
Srishti Communications takes up Presenting Sponsorship of India Talks OOH Conference at Sahara Star Mumbai on Jan 18, 2022
By M4G Bureau - November 30, 2021
S Kumar, Managing Director of Srishti Communications views the conference as an opportune occasion for the Indian OOH stakeholder groups to step up the collaborative efforts and propel the industry’s growth engine to scale new heights
Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study
By M4G Bureau - November 30, 2021
Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity
adidas unveils running track at DBX’s busiest arrival area
By M4G Bureau - November 26, 2021
The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness
India Talks OOH conference to be held in Mumbai on January 18, 2022
By M4G Bureau - November 26, 2021
The one-day conference will have focused discussions and presentations on subjects that are intertwined with the core needs of Indian OOH
OMIG releases playbook on shared learnings from running creative, innovative OOH
By M4G Bureau - November 24, 2021
The playbook offers a perspective on the strategies used by the marketing innovators in planning and executing their campaigns to drive efficient outcomes
OOH Expo to be organised at Mumbai’s Nehru Centre on March 14-15, 2022
By M4G Bureau - November 24, 2021
The Expo dates have been rescheduled to facilitate the highest level of buyer-seller-visitor participation in what is planned as India’s largest exposition of OOH technologies and solutions
All White bags ad rights for 600+ Smart Bike dock stations in Chandigarh
By M4G Bureau - November 23, 2021
Leading marketing agencies, Crayons Advertising and CASHurDRIVE Marketing in a joint venture win the advertising rights of parking docks that are part of the bicycle sharing project, Smart Bike.
Arvind Sharma to be conferred with AAAI Lifetime Achievement Award 2021
By M4G Bureau - November 16, 2021
Arvind Sharma, an IIM Ahmedabad alumnus, has had a long and successful career in the Indian Advertising industry and turned a local agency, Chaitra, into the Indian arm of Leo Burnett Worldwide making it a creative power center.
ITeS firm Plaxonic goes full steam on OOH to promote hyperlocal marketplace app Evobee
By M4G Bureau - November 16, 2021
The company has rolled out an OOH campaign in Delhi NCR, with 65 ads in the form of hoardings and physical ads in elevators of major residential societies.
Decor brand Nesterra delights passengers at Mumbai airport
By M4G Bureau - November 15, 2021
The brand weaved together a unique gifting experience and surprised passengers travelling during this festive season with special gift hampers
CASHurDRIVE spearheads EaseMyTrip 360° in-flight branding on SpiceJet planes
By M4G Bureau - November 11, 2021
CASHurDRIVE offers tailormade aircraft in-flight branding with clearly defined RoI for advertising clients, asserts the company’s CEO Raghu Khanna while commenting on their offering in this OOH space