Brand expert Jagdeep Kapoor, CMD, Samsika Marketing Consultants to speak in India Talks OOH Conference in Mumbai on March 8

By M4G Bureau - February 08, 2022

Jagdeep Kapoor will be sharing his perspectives on the theme of ‘How OOH reinforces the marketing muscle of regional & startup brands’

Business Strategist & Angel Investor Lloyd Mathias to address in-person India Talks OOH Conference in Mumbai on March 8

By M4G Bureau - February 07, 2022

Lloyd will be sharing his perspectives on how the OOH industry could collectively push their marketing drive, drawing upon his rich experience as a well-known and highly accomplished brand marketer and strategy consultant.

Indian Talks OOH Conference will now be held on March 8 at Sahara Star Hotel, Mumbai

By M4G Bureau - February 01, 2022

The knowledge sessions will centre on the new growth opportunities for OOH in a changing business environment

Connect Network reinforces leadership team, Anjum Tanwar to lead OOH business

By M4G Bureau - January 31, 2022

Bhumika Shajwani joins as Managing Partner to spearhead the national business development and Gujarat; Ritesh Bhatt appointed as Sr. Business Director, Sanjay Rao as VP to lead South Region

Vivo V23 series multi-city DOOH campaign exemplifies online-offline convergence

By M4G Bureau - January 31, 2022

Eyetalk Media Ventures partners Vivo India in taking social media influencers and diners to DOOH

Thailand’s Plan B Media to acquire 2 Aqua Corporation subsidiaries

By M4G Bureau - January 27, 2022

The acquisition will broadbase Plan B Media’s offerings in the market

Global ad spends to grow at 9.2% in 2022: dentsu forecasts

By M4G Bureau - January 27, 2022

India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn

ADEX zooms 37% despite Covid II: Flash figures from Pitch Madison Report 2022

By M4G Bureau - January 25, 2022

Sam Balsara, Chairman, Madison World, says, “The two Covid years of 2020 and 2021 have altered the structure of ADEX, but Indian ADEX has shown that it is resilient and contrary to expectation surpassed 2019 ADEX levels.”

Hivestack, Scentre Group, Tonic Media Network join OMA

By M4G Bureau - January 24, 2022

“We are pleased to say that we now represent close to 100 per cent of the Out of Home industry in Australia,” says OMA CEO Charmaine Moldrich

Britannia bakes a healthy offering for Delhi

By M4G Bureau - January 20, 2022

Kinetic India rolls out the creative campaign exclusively on JCDecaux India operated bqs media in Delhi NCR

Tel Aviv’s Beit Lessin Theater partners with PPDS to put up Philips H-Line UHD display screens

By M4G Bureau - January 17, 2022

The ultra-high brightness displays were selected for their vibrant image quality in direct sunlight, ensuring maximum effectiveness and brilliant picture quality in any condition

Senior OOH professional Amit Sarkar passes away

By M4G Bureau - January 17, 2022

Amit had worked in the media industry for over 26 years

Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media

By M4G Bureau - January 13, 2022

Media Consumption to Grow Faster in 2022

Wavemaker India wins media mandate for Tata Consumer Products’ brands in India

By M4G Bureau - January 11, 2022

We’re delighted to extend our partnership with Wavemaker for our media mandate, says Puneet Das, President, Packaged Beverages, India & South Asia, Tata Consumer Products

Pro Kabaddi’s Telugu Titans goes big on OOH in AP, Telangana

By M4G Bureau - January 10, 2022

Mera Hoardings has executed the multi-format campaign