M4G Bureau
Publicis Groupe India appoints former McKinsey Partner Lalatendu Das as CEO of Performics India
By M4G Bureau - March 03, 2022
Pallav Jain and Sarfaraz Khimani, the current Co-CEOs of Performics India, have decided to step down from their current roles and decide to focus on Publicis Groupe’s Central Initiatives.
New experiential platform sets sailing
By M4G Bureau - March 03, 2022
Zen Digital Media sets afloat its unique mobile Broadcoasters and engagement platform ‘Beach and You’ along the coast of Juhu Beach in Mumbai.
WOO Global Congress EarlyBird ticket deadline is March 4
By M4G Bureau - March 02, 2022
At Congress there will be a full international speaker programme including key decision-makers from Out of Home, the wider global advertising industry, analysts, and commentators.
Lemma CEO Gulab Patil to share his perspectives on scope of pDOOH in India Talks OOH Conference on Mar 8
By M4G Bureau - March 02, 2022
Gulab Patil will participate in a discussion the theme TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
IOAA Chairman Noomi Mehta to address in-person India Talks OOH Conference on March 8
By M4G Bureau - March 02, 2022
Noomi Mehta will be throwing light on the gamut of initiatives launched by IOAA in a session entitled ‘One Industry, One Voice: Leading the change from the front’.
Jayesh Yagnik, CEO, MOMS Outdoor Media to steer session on ‘How OOH can be a greater impact media for brands’
By M4G Bureau - March 01, 2022
Jayesh will be setting the context for the session and engage brand marketers in a discussion on the theme
Honda Motorcycle & Scooter India furthers road safety awareness in Chennai
By M4G Bureau - February 28, 2022
The automobile major’s initiative, launched along with Greater Chennai Municipal Corporation, connected with 42,000+ people in the city
Laqshya Media Group CEO Atul Shrivastava to speak on pDOOH in India Talks OOH Conference in Mumbai on March 8
By M4G Bureau - February 28, 2022
Atul Shrivastava will be speaking in the session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’
Celebrated mountaineer & motivational speaker Satyarup Siddhanta to address in-person ‘India Talks OOH’ Conference in Mumbai on March 8
By M4G Bureau - February 28, 2022
Satyarup Siddhanta, who holds the Guinness World Record for being the youngest in the world to climb the highest mountains and volcanoes of all the seven continents, will speak on the theme of ‘Scaling new peaks of excellence – meeting challenges head on.
Platinum Outdoor CEO Dipankar Sanyal will be sharing his perspectives on programmatic OOH in India Talks OOH conference
By M4G Bureau - February 25, 2022
The knowledge session ‘TechTalk: The programmatic OOH jamboree – sounds to pick in all that noise’ will bring to the fore the ways to seamlessly unravel programmatic OOH in the India markets
Zest Outdoor takes up Associate Sponsorship of in-person India Talks OOH Conference
By M4G Bureau - February 25, 2022
India Talks OOH conference will have focused discussions and presentations on subjects that are integral to Indian OOH, such as, ‘How marketing can make the difference for media owning business’, ‘Reimagining the specialist role in a fast changing OOH/DOOH industry’, etc.
Ocean Outdoor goes for Gold with ParalympicsGB
By M4G Bureau - February 25, 2022
The Tier 1 partnership opens with Impossible to Ignore, a high-profile campaign to build anticipation in the days leading up to the Beijing 2022 Paralympic Winter Games featuring some of the 25 ParalympicsGB athletes who will be competing.
Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services to speak in ‘India Talks OOH’ conference in Mumbai on March 8
By M4G Bureau - February 25, 2022
Anand Dubey will be sharing his thoughts on the theme of ‘How OOH can be a greater impact media for brands’
Hayu beams on OOH canvas
By M4G Bureau - February 24, 2022
The campaign is illustrative of the rapidly growing audiences for different OTT platforms
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).