M4G Bureau
Get the A-ha back into OOH: Business Strategist & Angel Investor Lloyd Mathias
By M4G Bureau - March 15, 2022
Lloyd Mathias listed out some quick calls for action in his presentation on the theme ‘How marketing can make the difference for media owning business’, in the India Talks OOH conference held in Mumbai.
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
“You can’t switch off OOH, it’s always on,” says Brand Guru Jagdeep Kapoor
By M4G Bureau - March 14, 2022
Jagdeep Kapoor, Founder Chairman & Managing Director, Samsika Marketing Consultants, kept the audience riveted in his engaging presentation on the theme: ‘How OOH Reinforces the marketing muscle of regional & startup brands’ at the in-person ‘India Talks OOH’ Conference held in Mumbai on March 8.
“Data and measurability will bring in money for OOH”
By M4G Bureau - March 11, 2022
Brand marketers share their perspectives on what they expect from OOH at the India Talks OOH Conference held on March 8 in Mumbai
TOMI World partners Universidad Europea for ‘Smartly Included!’ contest
By M4G Bureau - March 11, 2022
The competition, developed by Universidad Europea, aims to promote greater accessibility and inclusion in society.
“The media business is like a sail boat”
By M4G Bureau - March 09, 2022
Meenakshi Menon, founder of Spatial Access (part of Deloitte), drew some interesting parallels between sailing and running a media business and the life lesson therein while addressing the India Talks OOH conference on the theme of ‘Reimagining the specialist role in a fast changing media business environment’.
“OOH growth one of the highest in 2021,” says Sam Balsara
By M4G Bureau - March 09, 2022
The in-person India Talks OOH Conference held on March 8 at Sahara Star in Mumbai took off on a positive and introspective note with the keynote address by Sam Balsara, Chairman of Madison World on the theme of ‘The Rise and Rise of OOH’
India Talks OOH Conference inaugurated
By M4G Bureau - March 08, 2022
The much awaited India Talks OOH conference was inaugurated at Sahara Star Hotel, Mumbai, today by Sam Balsara, Chairman of Madison World, Noomi Mehta, Chairman of Indian Outdoor Advertising Association,S Kumar, Managing Director of Srishti Communications, and Vasant Jante, Managing Director , VJ Media Works.
India Talks OOH Conference in Mumbai today
By M4G Bureau - March 08, 2022
The conference will be held at Sahara Star hotel
India Talks OOH Conference in Mumbai tomorrow
By M4G Bureau - March 07, 2022
Focused sessions on OOH growth drivers, OOH marketing, programmatic DOOH, industry initiatives, and much more
Outdoor Advertising Convention (OAC) 2022 & OOH Expo to held at Westin Mumbai Powai Lake on July 29-30; OAA 2022 Contest to open soon
By M4G Bureau - March 07, 2022
The 16th Outdoor Advertising Convention (OAC) will direct laser focus on business opportunities that stem from growing public and private investments in transit infrastructure, thrust on improvement of public amenities in the urban conglomerates, a likely impetus for smart city development projects, rise of a new generation of ad-tech companies with ambitions of powering OOH/DOOH assets and networks, and recognition of the need to enhance the creative quotient of OOH advertising.
Fastrack keeps time with OOH
By M4G Bureau - March 04, 2022
The brand has time to time unveiled highly creative and attractive OOH campaigns.
Two Pyramids bags creative media marketing mandate for Dubai-based OOH firm Media 247 & Phoenix United, DSL Virtue Group
By M4G Bureau - March 04, 2022
The Mumbai based agency is now the official creative media marketing partner for Phoenix United (Lucknow & Bareily), DSL Virtue Group, and MEDIA 247 (Dubai)
Lemma appoints InMobi’s Swapnil Sambhus as Country Head, Indonesia
By M4G Bureau - March 03, 2022
Swapnil will drive business development efforts to accelerate revenue growth & management, foster new supply partnerships & lead Lemma’s sales & business strategies in Indonesia.
Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8
By M4G Bureau - March 03, 2022
Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.