Omnicom Media Group launches programmatic marketplace for point-of-purchase 80,000+ screens in US

By M4G Bureau - April 13, 2022

Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based inventory from leading retail vendors/networks

Xperia Group innovatively highlights Magicbricks ‘Property Sahi. Services Sabhi’ value proposition

By M4G Bureau - April 13, 2022

The innovation highlights each of the services offered by online property marketplace

NCRTC plans for FOB with travelator between Sarai Kale Khan RRTS Station & Hazrat Nizamuddin Rly Stn

By M4G Bureau - April 12, 2022

Sarai Kale Khan station is one of the largest stations on 82 Km long Delhi- Ghaziabad- Meerut RRTS corridor. With Multi-Modal Integration (MMI) at its core, this 215 m long, 50 m wide and 15 m high RRTS station is strategically located in close vicinity of Delhi Metro Station, Indian Railway’s Hazrat Nizamuddin station and Vir Haqiqat Rai ISBT.

Prakash Arts takes up Associate Sponsorship of Outdoor Advertising Convention (OAC) 2022

By M4G Bureau - April 12, 2022

The OOH major has maintained a long-standing brand association with OAC, extending key support to this annual event.

Greater Chennai Corporation exploring ways to boost ad revenues

By M4G Bureau - April 11, 2022

The civic body is reportedly looking to amend the Chennai City Municipal Corporation (CCMC) Act

Bangalore International Airport, AWS announce Joint Innovation Center

By M4G Bureau - April 07, 2022

The JIC will focus on driving digital innovation for the airport, enhancing passenger experience, and creating positive impact for the community where the airport operates.

Armour Digital OOH is ‘Powered By’ Sponsor of Outdoor Advertising Convention (OAC) 2022

By M4G Bureau - April 06, 2022

OAC is a prism through which our industry sees the contours of OOH growth opportunities in the making, says Anil Hirani

Parryware reinforces ‘Always in Fashion’ brand positioning with ‘YouRooms’

By M4G Bureau - April 06, 2022

The 360 degree campaign is being activated on leading national and regional TV channels, popular radio channels across different cities, OOH, Social media, OTT platforms and other digital platforms.

Sapphire Media Services take up Title Sponsorship of Outdoor Advertising Convention (OAC) 2022

By M4G Bureau - April 05, 2022

The 16th Outdoor Advertising Convention (OAC) will be held on August 17-18 at The Westin Mumbai Powai Lake (earlier Renaissance Mumbai Convention Centre)

TATA Tea Premium hosts all-women Shobhayatra in Pune, Aurangabad

By M4G Bureau - April 05, 2022

The grand event brought together 300 plus ‘Sarvaguni’ women across these 2 cities, dressed in authentic Maharashtrian Nauvari Sarees and accessories, riding their bikes with a pillion rider.

16th Outdoor Advertising Convention (OAC) & OOH Expo rescheduled, will be held at Westin Mumbai Powai Lake on Aug 17-18, 2022; OAA 2022 Contest to open shortly

By M4G Bureau - April 04, 2022

OAC 2022 will direct laser focus on factors that spur investments in OOH/DOOH, enhance the creative quotient of the medium , and drive the technological transformation of OOH formats.

Now playing at Mumbai Airport - IPL 2022!

By M4G Bureau - April 04, 2022

Mumbai Indians and the Board of Control for Cricket in India (BCCI), in association with Times OOH, are welcoming travellers to Mumbai (home of Mumbai Indians) with bright and dynamic creatives on the videowalls and static media at the Chhatrapati Shivaji Maharaj International Airport (CSMIA).

Tata Tea Premium celebrates ‘Odisha’s ‘kadak’ and colourful spirit with 3D projection mapping

By M4G Bureau - April 04, 2022

As part of its recent focus on celebrating local culture, the brand had an iconic 3D Projection Mapping Show on Esplanade Mall, Bhubaneswar, which highlighted Odisha’s rich art forms, architecture and history on the occasion of ‘Utkal Divas’ or Odisha Day on April 1.

Devangi Outdoor wins rights on hoardings from Mumbai CST Commercial Div

By M4G Bureau - April 01, 2022

The tenders were issued by the Commercial Division of Mumbai CST, Central Railways

Vistara takes off on a new note with #TheSoundtrackOfTravel campaign

By M4G Bureau - April 01, 2022

Aimed at rekindling the joy of travelling, #TheSoundtrackOfTravel is a 360-degree holistic, multiple-touchpoint campaign, which is a mash up of many familiar sounds that travellers get to hear at the airport.