Infrastructure growth, rising income levels make rural areas increasing attractive to brands, say experts

By M4G Bureau - April 25, 2022

A Rural Marketing Association of India (RMAI) virtual meet brought forth the factors driving rural market growth

RMAI to organise fireside-chat focused on Evolution of Rural Marketing

By M4G Bureau - April 22, 2022

The webinar is part of an ongoing webinar-series organised by RMAI on the Decade of Change

Adtech firm Excellent Publicity plans for major tech advancements, ad agency buyout with $500k funding

By M4G Bureau - April 22, 2022

Vaishal Dalal, Co-Founder & Director of Excellent Publicity, says, “With this funding, we plan to expand our serviceable territories to all metro cities in India. We also plan to invest in further developing our Programmatic Advertising and Data Analysis technology.”

Dabur engages devotees at Kamakhya Devi temple with Rheumatil foot massage camp

By M4G Bureau - April 21, 2022

The brand set up a specially designed Rheumatil foot massage camp near the famous Kamakhya Devi temple in Guwahati on the occasion of Chaitra Navratri, which attracts lakhs of devotees.

Frooti steals the thunder this summer on OOH

By M4G Bureau - April 21, 2022

The high impact OOH campaign for Parle Agro’s iconic brand Frooti has been rolled out by Platinum Outdoor and covers 140 cities across the country.

Ben Milne, Christian Schmalzl, Christian von den Brincken, Tim Bleakley to address WOO Toronto 2022

By M4G Bureau - April 19, 2022

Ben Milne, Christian Schmalzl, Christian von den Brincken, Tim Bleakley, WOO Toronto 2022

Panasonic’s tech-enabled display solutions – a complete package for retailers and enterprises

By M4G Bureau - April 19, 2022

Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a larger audience and harness greater advertisement revenues.

Khushi Advertising delivers a larger-than-life marketing & media campaign for K.G.F: Chapter 2

By M4G Bureau - April 19, 2022

“We are thrilled to see the rise of KGF nationally and the ever-growing fan following of Rocking Star Yash across India. Along with Khushi Advertising, we planned a campaign desired to achieve and create even more excitement,” says Vijay Kiragandur, Producer – Hombale Films.

MediaCom makes children’s wishes come true in magical outdoor campaign

By M4G Bureau - April 18, 2022

This unusual idea turns a glorious collection of children’s drawings into real life renders, accompanied by the simple question - How will you make our children’s wishes come true?

SMOODH exudes high energy on the big canvas

By M4G Bureau - April 18, 2022

The Parle Agro beverage hits the OOH streets with large presence

Vinit Kumar joins Madison Media Plus as VP

By M4G Bureau - April 18, 2022

Vinit has over 16 years of experience in all facets of media ranging from Integrated Marketing Communications and Strategy to Digital Marketing and Analytics

Primedia introduces Prime XOOH to ‘to develop ideas that bring the extraordinary into play’

By M4G Bureau - April 18, 2022

With the introduction of Prime XOOH, the leading Africa focused media and advertising group will have a focused collective of multi-disciplinary individuals to develop novel and strategic solutions to entice advertisers and delight audiences

Laqshya Media crafts immersive 3D anamorphic installation for Tanishq

By M4G Bureau - April 14, 2022

The display, installed at Bandstand Promenade, Bandra in Mumbai, creates an anamorphic illusion or anamorphosis, which is a distorted projection that reveals itself once the onlooker occupies a specific vantage point

92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai

By M4G Bureau - April 14, 2022

Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance

Podhigai Ads bags ad display rights inside Moore Market Railway Station in Chennai

By M4G Bureau - April 14, 2022

Chennai based Podhigai Ads has won the tender for the display of advertisements inside the Moore Market Complex suburban station in Chennai for a period of 3 years.