OOH marketplace platform DOmedia to share real-time inventory data API with media operators

By M4G Bureau - May 16, 2022

The API gives media sellers the ability to seamlessly integrate their inventory, including pricing and availability, into the DOmedia enterprise platform and Billboardsin.com

RMAI webinar series on rural marketing turns spotlight on agriculture & allied sectors

By M4G Bureau - May 13, 2022

The discussion will be moderated by Puneet Vidyarthi, Head - Marketing & Business Development (Construction Equipment Business), India & SAR, CNH Industrial (India)

Hivestack launches research division for in-store, programmatic media activation in the metaverse

By M4G Bureau - May 13, 2022

Former Microsoft Research Managing Director and computer vision pioneer P. Anandan joins Hivestack as a special advisor to spearhead initiative

Nippon Paint India launches pan-India ‘Rangon Ke Badshah’ campaign to support garage painter community

By M4G Bureau - May 12, 2022

The brand announces attractive prizes for the contest

Deepa Gupta made VP -West & South, MOMS Outdoor

By M4G Bureau - May 10, 2022

In her new role, Deepa will be accelerating the overall business growth in the West & South regions.

Adomni Global President & CEO Mike Cooper to address Outdoor Advertising Convention 2022 on pDOOH & India markets

By M4G Bureau - May 10, 2022

Mike Cooper will be sharing his perspectives on the success factors for pDOOH in India markets, in relation to expansion of pDOOH networks in other geographical markets

Broadsign announces support for System-on-Chip Smart Screens & Solutions

By M4G Bureau - May 09, 2022

OOH ad-based CMS and player for SoC signage debuts ahead of ISE 2022; streamlines the delivery of campaigns across a range of popular smart screens

Senco Gold & Diamonds marks a glittering presence on Delhi streets

By M4G Bureau - May 09, 2022

The campaign ran on select JCDecaux India operated bqs media ahead of Akshay-Tritya festival

Hong Kong’s MTR launches full-scale pDOOH advertising on Metro network

By M4G Bureau - May 06, 2022

The pDOOH offering covers 418 digital panels across 51 MTR Metro stations

PVR Cinemas collaborates with XPERIA Group to introduce industry-first experiential in-cinema advertising in India

By M4G Bureau - May 06, 2022

The innovation aims to create immersive experiences for the consumer for advertising content across different touchpoints in the cinema.

Connect OOH, Publicity Parlour craft an innovative, multi-city campaign for Vadilal

By M4G Bureau - May 05, 2022

Vadilal Group has invested in the two agencies the duties to manage the brand’s OOH media strategy, planning, buying, negotiation and campaign implementation

OAAA forms Brand Council to amplify OOH role in omnichannel marketing mix, other areas

By M4G Bureau - May 05, 2022

We are excited to work together with this esteemed group of brand leaders, states Anna Bager, President and CEO, OAAA

DDB Mudra Group appoints Aniruddha Deb as EVP & Head of Business - North

By M4G Bureau - May 05, 2022

In his 19+ years of brand stewardship experience in advertising and marketing, Aniruddha has worked with global businesses like Unilever, Nestle, Wipro, Samsung, LG, HSBC, Vodafone, KFC and Subway

DOOH major Ocean Outdoor seals buyout deal

By M4G Bureau - May 04, 2022

Atoll Bidco, a unit of private investment company Atairos, which already owns 37.9% of UK’s Ocean Outdoor, is now buying out the remaining shares in the DOOH company.

Dettol’s Swachh Bharat initiative sets sailing with Nukkad Nataks

By M4G Bureau - May 04, 2022

Dettol Banega Swasth India has launched Swachh Bharat Swasth Bharat Yatra to raise awareness on health, hygiene, and sanitation through a series of 90 Nukkad Nataks performed on boats across the ghats of Varanasi.