Hivestack, Yahoo in strategic global pDOOH partnership

By M4G Bureau - May 26, 2022

The partnership provides Yahoo's omnichannel DSP with access to premium global DOOH inventory at scale via the Hivestack SSP

Arrow Digital adds Canon Colorado 1650 to experience centre

By M4G Bureau - May 26, 2022

The Canon Colorado, which is positioned as a standout choice for virtually all wide-format printing applications and in its fastest print mode is ideal for applications such as outdoor banners and billboards, is the latest addition to Arrow Digital’s experience centre in Ahmedabad.

Vistar Media powers GSTV digital display network with ad serving system

By M4G Bureau - May 25, 2022

Partnering with Vistar to streamline its business operations technology enables GSTV to focus on its core expertise of creating and delivering compelling media experiences across its network.

Weiden+Kennedy India CCO Santosh Padhi to Chair Outdoor Advertising Awards (OAA) 2022 Jury

By M4G Bureau - May 25, 2022

Santosh Padhi, popularly known as 'Paddy', is currently Chief Creative Officer of Weiden+Kennedy India. Earlier he founded Taproot and made it one of the most creative powerhouses in India and globally.

Roshanspace Brandcom takes up Title Sponsorship of Outdoor Advertising Awards (OAA) 2022

By M4G Bureau - May 24, 2022

Brands, agencies, media owners, and other entities that are participating in OAA 2022 will be submitting their entries to this Contest for all OOH works executed in the period – April 1, 2020 to March 31, 2022.

Platinum Outdoor dials into OOH to highlight Vi indoor network

By M4G Bureau - May 23, 2022

The campaign has been executed on billboards, unipoles, and bus shelter media located across Delhi/NCR that communicates the brand's core message, "enjoy strong network indoors".

JCDecaux launches DOOH e-learning platform in Australia

By M4G Bureau - May 23, 2022

JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.

Michelob Ultra’s ‘Courtside’ campaign created by FCB New York takes home Platinum OBIE Award

By M4G Bureau - May 20, 2022

The project pushed the definition of OOH with a collaborative use of technologies that digitally immersed fans into the NBA bubble’s virtual stands from home

Avinashi Outdoor Advertising to sponsor Cocktail & Dinner at OAC 2022

By M4G Bureau - May 20, 2022

The OOH firm’s initiative supports peer group networking and social gathering at the convention

Hitachi showcases its unique air tech in the outdoor

By M4G Bureau - May 19, 2022

Connect OOH rolls out Hitachi AC campaign in key cities across southern India markets

Promoflex takes up Associate Sponsorship of OAC 2022

By M4G Bureau - May 19, 2022

“OAC being one of the best platforms for the outdoor advertising community and has helped us throughout these years to network with industry leaders and promote our new and innovative products,” says Karan Kapoor, Project Director of Pioneer Aluminium (P) Ltd

Greater Chennai Corporation calls for RFP for 6 bqs

By M4G Bureau - May 18, 2022

Pre-bid meeting today at 3PM

Pizza Hut serves delicious flavours on OOH in Chennai

By M4G Bureau - May 17, 2022

El-Shaddai Advertising & Marketing has executed the multi-format campaign

IPG Mediabrands’ Rapport in tie-up with Quotient to accelerate pDOOH growth

By M4G Bureau - May 17, 2022

The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.

Connect OOH rolls out multi-city Medimix campaign

By M4G Bureau - May 16, 2022

Ashish Ohlyan, Head of Marketing, Cholayil, says, “This campaign aims to target the new age, modern and progressive women of the country.”