DPAA announces DOOH Excellence (DOOH-E) Awards

By M4G Bureau - June 09, 2022

DOOH-E recognises top performers in DOOH media by showcasing the best campaigns that integrate ad-tech, targeting and dynamic creative approaches as a vital part of the omnichannel ecosystem

FLS crafts innovative installations for JadeBlue in Ahmedabad to observe World Environment Day

By M4G Bureau - June 08, 2022

The installations are an initiative to build mass awareness of the critical need for climate change mitigation

Ashish Morone, Senior Vice President & Head Marketing Communications - HDFC Bank, joins OAA 2022 Jury

By M4G Bureau - June 06, 2022

A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one" more effective.

RMAI webinar on ‘Emerging role of technology in rural consumer goods & services redistribution’ on June

By M4G Bureau - June 03, 2022

The webinar is part of an ongoing webinar-series titled Decade of Change.

One Club’s Portfolio Night 2022 draws participation of 55 promising creative minds

By M4G Bureau - June 03, 2022

The event was co-hosted by three Omnicom agencies — DDB Mudra Group, BBDO India and TBWA\India at the Mudra House in Mumbai.

OAA 2022 introduces ‘Best Media Format Innovation’ award

By M4G Bureau - June 03, 2022

Any unique format innovation of a traditional or DOOH media is eligible for entry to this award sub-category

Jaikishin Chhaproo, Head - Media & Brand PR, ITC joins OAA 2022 Jury

By M4G Bureau - June 03, 2022

An astute marcom professional with 25+ years of experience in the FMCG, Telecom, Broadcast, and E-commerce sectors in India & Middle Eastmarkets, Jaikishin is currently with ITC Ltd as Head - Media & Brand PR.

Adani Airports engages Lemma as tech partner to power pDOOH

By M4G Bureau - June 02, 2022

The programmatic roll-out is implemented across all airports within the Adani airports portfolio with Lemma as the technology partner.

JCDecaux unveils ESG strategy for next 8 years

By M4G Bureau - June 01, 2022

The OOH major aims to support the circular economy, promote outdoor advertising as a catalyst for ecological and social transition and work towards the decarbonisation of the economy and society

Anand Dubey, Head - Marketing, Mahindra & Mahindra Financial Services, joins Jury for Outdoor Advertising Awards 2022

By M4G Bureau - June 01, 2022

An astute marketer, Anand has hands-on expertise in brand & media management, new product launches, digital marketing, performance & growth marketing, social media, content marketing, campaign management, customer experience, market research, consumer insighting and corporate communication.

Skoda Auto India Marketing Head Tarun Jha part of Outdoor Advertising Awards 2022 Jury

By M4G Bureau - May 30, 2022

As Head of Marketing at Škoda Auto India, Tarun Jha is responsible for brand and product strategy, communications, media, digital, customer experience, retail marketing and events.

Show some love for Classic OOH: Tom Goddard, President, WOO

By M4G Bureau - May 30, 2022

A balance between traditional and DOOH would create another golden age of OOH, stated Sean Reilly, CEO of the US's Lamar Advertising

Location Media Xchange introduces revenue management suite for OOH media owners

By M4G Bureau - May 27, 2022

The revenue management suite helps OOH media owners to efficiently manage multiple sales channels

Madison Media Ultra bags Media AOR of Jyothy Labs

By M4G Bureau - May 27, 2022

Jyothy MR, Managing Director, Jyothy Labs, says, “We believe our brands will be ably assisted with Madison’s well rounded integrated media solutions in meeting our marketing objectives.”

Pond’s Super Light Gel making waves

By M4G Bureau - May 26, 2022

Rapport has executed this innovative 3D billboard campaign for Pond’s using Zen Digital’s Broadcoasters platform.