Pramod Patil, VP & Head - Media, Kotak Mahindra Group joins OAA 2022 Jury

By M4G Bureau - June 21, 2022

Pramod has 17 years of experience in media research, strategy, measurement, planning, and buying. He has been part of some record-breaking ad campaigns by Kotak Mahindra Group.

IIM Ahmedabad Professor Arvind Sahay to speak on neuroscience & OOH in OAC 2022

By M4G Bureau - June 20, 2022

Prof. Sahay has authored the book ‘Brands and the Brain: How to use Neuroscience to create Impactful Brands’.

For a magnified view: Samsung’s new campaign highlights WindFree AC technology

By M4G Bureau - June 20, 2022

The campaign, launched by Cheil India in association with Platinum Outdoors, covers Jaipur, Pune, Ahmedabad, and Kolkata with bright and eye-catching billboards placed in prominent, high traffic locations.

Shoppers Stop's latest OOH drive

By M4G Bureau - June 17, 2022

Ikar Outdoor Advertising helped the brand deliver an impactful campaign across 15 cities using bold, unmissable media options.

Delivery agents in Gurugram can now chill with Crompton Greaves’ #JaldiCooling

By M4G Bureau - June 17, 2022

The brand has started a social initiative named #JaldiCooling in which they have set up a resting cooling pod for all delivery agents to give them some relief from the summer.

Urban communication solutions firm TOMI develops innovative smart mobility system in Santiago do Chile

By M4G Bureau - June 16, 2022

TOMI reinforces the connection between the centre of Santiago de Chile and its various municipalities

Xtreme Media takes up Sponsorship of The Quintessential OOH Quiz at OAC 2022

By M4G Bureau - June 16, 2022

We are delighted to partner with VJ MediaWorks for OAC 2022: Sanket Rambhia, MD and CEO, Xtreme Media Solutions

Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, joins OAA 2022 Jury

By M4G Bureau - June 16, 2022

Jignesh has 15+ years of experience spanning sales and marketing. He has a strong track-record of crafting innovative and differentiated campaigns, centered on brand building.

Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast

By M4G Bureau - June 14, 2022

Global advertising industry growth pegged at 8.4%

Abhinav Iyer, GM - Marketing & Strategy, Muthoot Finance & The Muthoot Group, part of OAA 2022 jury

By M4G Bureau - June 14, 2022

Over the last 8 years, Abhinav has led a plethora of transformational marketing initiatives for Muthoot Finance, including the engagement of Amitabh Bachchan as the Brand Ambassador, partnering with Chennai Super Kings as their Principal Team Partner, associating with India Super League and Jaipur Pink Panthers, to name a few

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.

Mark Bracey, Co-Founder & Chief Commercial Officer, DoohClick to address OAC 2022

By M4G Bureau - June 13, 2022

Mark Bracey will be sharing his perspectives on ‘Digitalising OOH business for smart outcomes’

Sharma Srishti Synergy unveils state-of-the-art RDN screens at airport-like Sir M Visvesvaraya Terminal in Bengaluru

By M4G Bureau - June 10, 2022

As part of the RDN project, Sharma Srishti Synergy has installed a complete suite of train and passenger information digital display screens – both large and small formats – including two large video walls at the entrance and concourse

Last date to receive entries for Outdoor Advertising Awards 2022 extended to June 22nd

By M4G Bureau - June 09, 2022

The last date for receiving entries for the 16th edition of the much awaited Outdoor Advertising Awards 2022 contest, which is underway, has been extended to June 22nd from June 10th.

Sidheshwar Sharma, GM – Brand Management at Tata Motors joins OAA 2022 jury

By M4G Bureau - June 09, 2022

Sidheshwar Sharma, who is GM – Brand Management for CVBU at Tata Motors, comes with experience covering government sector and MNCs, steering critical work for global power brands including Visa, P&G, Unilever, GE, Mondelez, Generali and ITC.