Ban on single-use plastic items in India from July 1

By M4G Bureau - June 30, 2022

PVC banners of less than 100 microns thickness in the list of single-use plastic items that are banned

Shwetal Basu, Chief of Marketing and Communication, Shoppers Stop, joins OAA 2022 jury

By M4G Bureau - June 30, 2022

Shwetal comes with 20 years of experience in customer behaviour, marketing, and communications across multiple industries such as FMCG, telecom, security services, banking, and retail.

Saibal Biswas joins MediBuddy as Head of Marketing

By M4G Bureau - June 28, 2022

“The HealthTech space is seeing unprecedented digital transformation and relentless innovation as it marches forward. Looking forward to embracing the new challenge and leveraging my past experiences in creating a distinct identity for MediBuddy,” says Saibal Biswas

Toronto-based Atreda launches DSP Adstanding for DOOH

By M4G Bureau - June 28, 2022

Brand advertisers will be able to use Adstanding’s self-service platform to access a network of 250,000 digital screens across North America

India TV Marketing Head Nikhil Mathur part of OAA 2022 Jury

By M4G Bureau - June 28, 2022

Nikhil Mathur has 15 years of experience in brand marketing and events and has played an instrumental role in establishing several key news media brands.

Vritti iMedia on eco-drive at 500+ bus stations

By M4G Bureau - June 27, 2022

Vritti partnered with state transport corporations in Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa for the 10-day activity.

Basant Rathore, Sr VP - Strategic Planning, Brand & Business Development, Jagran Prakashan joins OAA 2022 Jury

By M4G Bureau - June 27, 2022

An experienced media management professional, Basant in his earlier media planning stint worked at agencies such as Ogilvy, Mudra, Mindshare and Madison, where he planned and bought media for leading brands across diverse categories, from chocolates to automobiles.

Times OOH unveils Property Expo at Indore Airport

By M4G Bureau - June 26, 2022

Real estate brands and projects like Omaxe, Medicaps Business Park, Shikharji Dreams, Grand Virasat are participating in the Expo.

Kumar Gaurav, SVP & Head – Marcom, IndusInd Bank (BFIL), on the Jury for OAA 2022

By M4G Bureau - June 24, 2022

Kumar is a marketing expert with experience of over two decades and has spearheaded an array of marketing initiatives across diverse brands and sectors, ranging from FMCG and telecom to lifestyle and financial services.

AdQuick.com launches Analytics as a Service for OOH campaigns

By M4G Bureau - June 24, 2022

This first-ever service enables marketers, agencies and media owners to measure the effectiveness of outdoor advertising campaigns with granular data

Beam Suntory India’s Marketing Head Ruchika Gupta joins OAA 2022 Jury

By M4G Bureau - June 23, 2022

Among the youngest marketing top talents in Indian alco-bev segment currently, and a consumer behaviour and lifestyle expert, Ruchika is driving strategic brand thinking and premiumisation for the internationally renowned & diverse portfolio of Beam Suntory in India.

Guwahati-based A.R.T. Entertainment & Services wins bus branding rights in 3 North-East states

By M4G Bureau - June 23, 2022

The experiential marketing and OOH company recently acquired exclusive bus branding rights in Assam, Meghalaya, and Tripura.

Adtech startup ExperientialEtc raises $200K as seed fund from Startuplanes

By M4G Bureau - June 22, 2022

The four-year-old startup is in the business of digital advertising using the latest technology such as holograms, AR/MR, immersive games and tech-led OOH

Medimix boards Mumbai Metro with unique branding to connect with young on-the-go female audiences

By M4G Bureau - June 22, 2022

‘Beauty Coaches’ showcase Medimix skin care solutions

Adidas ‘Liquid Billboard’ wins Cannes Outdoor Grand Prix

By M4G Bureau - June 21, 2022

The unique activation was conducted to encourage women of varied backgrounds to take to swimming