Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022

By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

Amazon’s innovative ad campaign for Alexa leaves cinema audiences awestruck

By M4G Bureau - August 03, 2022

The timing of this immersive ad campaign at Cinépolis was to build the brand association of Alexa with smart home.

CRAX Fritts makes a compelling brand statement in Delhi NCR with DMRC Pink Line train branding

By M4G Bureau - August 02, 2022

The branding has been executed in association with Times OOH and The Brand Sigma – the agency for this campaign

Australian adtech firm Veridooh sets footprints in UK as part of worldwide expansion

By M4G Bureau - August 02, 2022

The UK launch follows Veridooh securing AU$5 million in Series A funding, the first external capital raise for the business.

Stingray Advertising in tie-up with Geopath to launch place-based AOOH measurement in US

By M4G Bureau - August 01, 2022

Geopath will utilise state-of-the-art data, technology, and media research methodologies – alongside a holistic integrated approach – to provide powerful tools that give advertisers the ability to quantify this new retail media format as part of their media mix.

Actor & Director Padmavati Rao to address Outdoor Advertising Convention 2022

By M4G Bureau - August 01, 2022

Padmavati Rao, who is also an acclaimed Poet and Natural Farmer, will be speaking on the theme of ‘Thinking out of the box: how creativity broadens one’s horizons’

Rana Barua, Group CEO, Havas Group India to share his perspectives on OOH & integrated brand communications at OAC 2022

By M4G Bureau - July 29, 2022

Through his career of nearly three decades, Rana Barua is known for being a progressive business leader who has turned around companies, created award winning cultures and built successful corporates across advertising, marketing, and media.

Atmosphere engages SpringServe to power pDOOH campaigns

By M4G Bureau - July 28, 2022

Atmosphere will leverage SpringServe’s ad serving technology to deliver high quality video ad experiences in public spaces

Sapio Heritech CEO Fabian Cowan to speak on OOH & city beautification at OAC 2022

By M4G Bureau - July 28, 2022

Fabian Cowan will be touching upon aspects, such as, (i) the policies / initiatives taken by Union and state governments to beautify cities and preserve heritage sites; (ii) role of OOH in city beautification; (iii) the engagement models for OOH in this area; (iv) OOH role in heritage preservation.

Roshan Publicity Founder Abdul Kader Shaikh passes away

By M4G Bureau - July 27, 2022

Abdul Kader Shaikh led the Mumbai Outdoor Advertising Association (MHOA) as its chairman with great distinction, and under his guidance the OOH industry grew from strength to strength.

Apple TV+ casts Severance on Hard Rock San Diego exterior

By M4G Bureau - July 27, 2022

The building wrap was executed by San Diego-based GDX Studios

Prajato Guha Thakurta, Founder & CCO, Manja, part of OAA 2022 Jury

By M4G Bureau - July 27, 2022

‘Projo’ has worked for around 18 years in some of the country’s top creative agencies including McCann, JWT and DDB Mudra, where he has shaped brands like Barclays, Lee Cooper, Stayfree, Pears, The Economic Times, Smirnoff and Nokia, among others.

Rohan Ekbote, GM - Media Planning, Vodafone, on OAA 2022 Jury panel

By M4G Bureau - July 27, 2022

Rohan is an experienced media professional with 15 years of experience in media planning, campaign amplification and media buying, both in digital & traditional media spaces.

Sachin Kamble, National Creative Director, Leo Burnett, India, joins OAA 2022 Jury panel

By M4G Bureau - July 26, 2022

Sachin has won more than 100 national and international awards including Adfest, Spikes Asia, One Show, Cannes, Clio and D&AD for his work.

Nilay Moonje, Creative Head, Sideways Consulting, part of OAA 2022 Jury

By M4G Bureau - July 26, 2022

Until recently, Nilay was with Ogilvy Bangalore, before moving on to Head the Creative at Sideways Consulting in Mumbai; some of his most notable works includes campaigns for Amaron Batteries, Glycodin, Diu Tourism, Pro Kabaddi, Big Bazaar, Amazon, Birla HIL, Fortune Oils, ITC and Meesho.