OnePlus projects India’s first immersive 4DX commercial in cinemas

By M4G Bureau - September 23, 2022

OnePlus has unveiled its latest flagship smartphone the OnePlus 10T 5G through a specially developed multi-sensory commercial using 4-dimensional effects to be screened in all PVR 4DX cinemas.

adidas ‘made Originals’ leaves a strong OOH footprint

By M4G Bureau - September 22, 2022

The innovation a true standout

Where Can We Take You? Marriott Bonvoy says ‘Here’ through its anamorphic 3D outdoor activation

By M4G Bureau - September 21, 2022

The interactive immersive anamorphic installation is executed by Inventech, a Laqshya Media Group company

GDX Studios puts the clock back to 1985 for ‘Quantum Leap’ promotion

By M4G Bureau - September 21, 2022

Fans leapt back 37 years to 1985 and enjoyed rolled back gas priced at $0.91 per gallon

As Britain bids farewell to the Queen

By M4G Bureau - September 20, 2022

Advertising paused on the screens

American Oncology Institute (AOI) launches #ProstateShy campaign

By M4G Bureau - September 20, 2022

The campaign encourages men to get the PSA test for early detection and not to be prostate shy

Wildstone acquires Spain’s OOH major Grupo Redext

By M4G Bureau - September 16, 2022

The Spanish OOH sector has shown exceptionally strong recovery following COVID and the market has the right dynamics for Wildstone’s continued rapid growth, says Damian Cox, Founder & Global CEO, Wildstone

96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study

By M4G Bureau - September 15, 2022

78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%

The Times of India showcases vivid images of ‘The Times of a Better India’

By M4G Bureau - September 15, 2022

The DOOH campaign, executed by Times OOH, has been rolled out in 6 cities -- Mumbai, Delhi & NCR, Chennai, Hyderabad, Pune and Bangalore.

The Advertising Club re-elects Partha Sinha as President

By M4G Bureau - September 14, 2022

Announces Managing Committee members at Annual General Meeting

Big plans unfolding for overhaul of urban transit systems

By M4G Bureau - September 12, 2022

These developments could catapult transit media business to a higher plane

Ogilvy appoints Devika Bulchandani Global CEO

By M4G Bureau - September 09, 2022

In this role Devika will be responsible for all aspects of the creative network’s business across 131 offices in 93 countries, spanning its Advertising, Public Relations, Experience, Consulting, and Health units.

Dettol launches Hygiene Olympiad under its Dettol Banega Swasth India initiative

By M4G Bureau - September 07, 2022

24 million children to be reached through Dettol Hygiene Olympiad in 2022

Pernod Ricard, JCDecaux sign an unprecedented data technical alliance

By M4G Bureau - September 07, 2022

In a process of continual improvement, the collaborative and agile alliance between Pernod Ricard and JCDecaux will help accelerate the development of new data-related features and technologies and could then be opened up to other non-competitive companies, within the same legal framework and co-construction model.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.