Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

Rippling goes outdoor on talent hunt

By M4G Bureau - October 06, 2022

Clear messaging - hallmark of the campaign

AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia

By M4G Bureau - October 04, 2022

The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign

NU Media & Vijay Sales drive Surf Excel Matic cross-marketing initiative

By M4G Bureau - October 03, 2022

The brand activation involved linking the purchase of washing machine at Vijay Sales outlets to the next obvious purchase, the detergent.

Parag Milk Foods’ ‘Pride of Cows’ now in Ahmedabad

By M4G Bureau - October 03, 2022

Devendra Shah, Chairman of Parag Milk Foods, says, “For more than a decade, Parag Milk Foods has been a pioneer in the Single Origin milk segment, and we hope to emulate our success in Mumbai, Surat, Delhi, and Pune in Ahmedabad.”

Tamil Rockerz goes big on OOH in Chennai, rest of TN

By M4G Bureau - October 03, 2022

The multi-city campaign has been executed by El Shaddai Marketing & Advertising

5G rollout could be a gamechanger for DOOH in India

By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

Lufthansa campaign takes off on a new note

By M4G Bureau - September 29, 2022

Resonating with the post-pandemic mood, the brand has used the tagline ‘Time for some new horizons’ in its new campaign that was spotted in Mumbai.

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.

OOH it’s Gabbar Singh vs the Bigg Boss!

By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

Screaming fest at McDonald's Singapore !

By M4G Bureau - September 28, 2022

The brand has rolled out an interactive digital board at Funan Mall in Singapore, wherein dinners are asked to shout as loudly as they can to win a free chocolate ice cream cone from McDonald's.

PNB woos TG with brand splash on Delhi Metro

By M4G Bureau - September 28, 2022

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

Mera Hoardings sets the ground for Legends League Cricket campaign

By M4G Bureau - September 28, 2022

The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.

When love goes all epic on OOH

By M4G Bureau - September 27, 2022

Mankind Pharma’s new campaign ‘Make love Epic’ has been rolled out at all prime spots across Delhi NCR regions to promote its new premium range called Epic Condoms.

Andhra Pradesh government declares plastic flex ban

By M4G Bureau - September 26, 2022

The ban applies to both manufacturing and use of plastic flex within AP and it remains to be seen how this will impact the OOH industry in the state.