Innovations mark Samsung’s global campaign to promote Galaxy Z Flip4 and Galaxy Z Fold4

By M4G Bureau - October 28, 2022

The innovations ranged from folding billboard display to drone show

Pond’s light moisturiser casts a glowing effect on OOH

By M4G Bureau - October 28, 2022

The campaign rolls out as winter sets in

PPDS set to show ‘transformational’ Philips professional displays & solutions at InfoComm Southeast Asia 2022

By M4G Bureau - October 27, 2022

PPDS will be showcasing its latest suite of Philips digital signage, professional TV and collaboration-inspired interactive display solutions

American Oncology Institute launches #ThePinkRibbonCollection campaign for breast cancer awareness

By M4G Bureau - October 21, 2022

The integrated campaign aims to make Breast Self-Examination awareness a nation-wide movement and was rolled out across 10+ states.

'Put Your Gold to Work' suggests Muthoot Finance

By M4G Bureau - October 21, 2022

Platinum Outdoor has executed the multi-format campaign in three cities using 1,400+ media units

Tanishq crafts an immersive experience centre where tradition meets technology

By M4G Bureau - October 19, 2022

Inventech, a Laqshya Media Group Company, executes an integrated campaign including an exclusive tech-experience zone, 3D illusion social media posts, and 3D DOOH for Tanishq in Chennai

Asian Paints steals the spotlight with ultra sheen campaign spread

By M4G Bureau - October 19, 2022

This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).

Volta Media unlocks complete access to programmatic impressions for easy integration into omni-channel, retail media campaigns

By M4G Bureau - October 19, 2022

“Unlocking a single and open ad auction increases all advertisers’ access to Volta’s digital inventory and makes our network more available and attractive to advertisers,” says Mike Schott, EVP of Media at Volta.

Panasonic unveils next-gen, live video production platform Kairos

By M4G Bureau - October 19, 2022

Kairos – Panasonic’s unique, IT/IP video processing platform with complete input and output flexibility, aims at significantly reducing the operational costs for broadcasters and content creation industry.

PPDS unveils new 32:9 Philips S-Line digital signage ‘stretch’ series for high-impact performances

By M4G Bureau - October 18, 2022

Complementing PPDS’ growing digital signage range, the new Philips S-Line digital signage ‘stretch’ displays deliver high-impact content with effortless back-end control, maximising environments where space is limited or where an attractive alternative form factor is desired.

Renault India drives in 3D anamorphic experience for Kiger

By M4G Bureau - October 18, 2022

The novel outdoor activation is unveiled in 3 cities, Bengaluru – Orion Mall, Chennai- Express Avenue & Delhi NCR- Ambience Mall

Increase collaboration at all levels, says Tom Goddard at the WOO APAC Forum

By M4G Bureau - October 14, 2022

The WOO President highlights the significance of automation. “ When you invest in automation you also create the ability to trade programmatically and to overlay data,” he states.

Greenply Platinum reinforces its quality proposition

By M4G Bureau - October 13, 2022

The brand uses smart copies to drove home the message of product durability

GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

WPP acquires remaining stake in MediaCom Communications in India

By M4G Bureau - October 10, 2022

This follows WPP’s decision earlier this year to merge MediaCom and Essence to form EssenceMediacom.